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In this episode, we visited the world-renowned Monterey Peninsula to visit with four local businesses about all things marketing:
We spoke with Carmel-by-the-Sea's Jennifer Blevins, Co-Owner of 8-week-old Mad Dogs & Englishmen about online resources to save time and easily gain exposure while also discussing an easy way to structure all of your marketing each month including the power of video that many local businesses are hesitant to try.
We toured California's Winery of the Year, Folktale Winery and Vineyards with Director of Business Development & Marketing, Chris Whitman as Jeff White, Program Director of KRML 102.1 FM joined us to showcase their tremendous strategic partnership. With several awards under their belt, Folktale has collaborated with KRML to create a highly distinctive concert series that attracts musicians that are featured on some of the world's biggest stages. With award-winning KRML being one of the only, truly community-based radio stations in Northern California, their model is unique and they compete quite well with the large-behemoth corporate stations and this is just one of the ways they're winning at the local ratings game.
While Bryce and his video crew traveled through the region, they eventually made it to Monterey Epicurean to speak with Andy Banton, President of their operation to discuss the power of LinkedIn, its 2-month video capability and the power of creating content that aligns them with the nation's top chefs and foodie influencers to get ahead of the ever-changing B2B marketing landscape.
Watch our next episode as we visit the Burlingame + San Mateo region of the San Francisco Bay Area's Peninsula.
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On our second Tour Stop, we visit with local small business owners in Santa Cruz, California where we talk influencer marketing, content creation as well as Instagram and event marketing. Watch as we travel down historic Pacific Avenue and venture out to the coast with the Santa Cruz Beach Boardwalk and world class surf spots as our back drop.
Stay tuned for links to the full interviews with each business owner, plus audio and our transcription of each interview.
Enjoy this episode and get ready for our next Tour Stop when we visit Monterey and its Peninsula of cities from Marina down to Big Sur.
To check out our full Tour schedule, press release & more visit our Tour page.
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[5 minute read]
For most business owners, the words “social media” makes them cringe since it takes so much time to manage and it’s just too tough to keep up with the latest trends, but you never want to get left behind either. I want to simplify social media for you today and put your mind at ease. Here’s the skinny on how to make social media work for your business, all in 5 easy steps.
1. Change Your Mindset
2. Get Back to Basics
3. Map It Out
4. Automation on the Cheap
5. Quality over Quantity, Use Your Phone & Don’t Be Salesy
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
The Santa Cruz Business Insurance Experts
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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