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In part two of our pilot episode of Cash + Coffee, we talk shop about traditional advertising and how online ads are quickly replacing what's always been the gold standard. We discuss the true cost of traditional advertising as well as how targeted you can be with Facebook and Instagram ads. Don't get us wrong, we like traditional advertising, but only when your target customers actually consume it.
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We're excited to bring you this edition of Root of the Matter because our session applies to so many businesses that want to expand beyond their immediate market. This could be creating brand awareness in the region next door or it could be in an attractive market across your state. This could also be a lesson into how to drive traffic to your ecommerce site from markets across the U.S. that have dense populations of your target customer. There is a lot of info packed into this session with Carol Johnstone of Pop Star Booty Camp where we virtually broke it all down virtually as she sat in her North Bay Area headquarters. This is a longer session packed with detail, but if you want to skip ahead, here's the menu of topics you can fast forward to:
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WARNING...Some of the videos in our Cash + Coffee series may scare you. We talk about what we see day in and day out that makes the path to success take a lot longer for most business owners. And in some cases, what we see will put a business out of business quicker than they think, but in our Cash + Coffee series, we chat about the easy ways to reverse it all. In this video, cash flow and operations expert, Larry Hebert, and I discuss a small business horror story that was reversed from $500k to $1.3M in annual sales. 
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On our second Tour Stop, we visit with local small business owners in Santa Cruz, California where we talk influencer marketing, content creation as well as Instagram and event marketing. Watch as we travel down historic Pacific Avenue and venture out to the coast with the Santa Cruz Beach Boardwalk and world class surf spots as our back drop. Interview Breakdown:
Stay tuned for links to the full interviews with each business owner, plus audio and our transcription of each interview. Enjoy this episode and get ready for our next Tour Stop when we visit Monterey and its Peninsula of cities from Marina down to Big Sur. To check out our full Tour schedule, press release & more visit our Tour page.
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AuthorAs founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience. Weekly E-Newsletter
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