Small Business Marketing
  • Home
  • About
  • Services
    • Marketing Plans
    • 1-On-1 Boot Camps
    • Business Consulting
    • Hire Bryce To Speak
  • Service Locations
    • Santa Cruz, California
    • San Francisco Bay Area
  • Testimonials
  • Blog
    • Tour

The Marketing Rx B/Vlog

Cash + Coffee: Is Traditional Advertising Effective?

6/30/2018

0 Comments

 
(Tap/Click To Subscribe)
In part two of our pilot episode of Cash + Coffee, we talk shop about traditional advertising and how online ads are quickly replacing what's always been the gold standard. We discuss the true cost of traditional advertising as well as how targeted you can be with Facebook and Instagram ads. Don't get us wrong, we like traditional advertising, but only when your target customers actually consume it.

The Ultimate 1-on-1 Boot Camp
Picture

Get Marketing Tips In Your Feed

Vetted Sponsor
Picture
0 Comments

Root of the Matter: How To Attract New Customers  Outside Your Region

6/18/2018

0 Comments

 
(Tap/Click To Subscribe)

We're excited to bring  you this edition of Root of the Matter because our session applies to so many businesses that want to expand beyond their immediate market. This could be creating brand awareness in the region next door or it could be in an attractive market across your state. This could also be a lesson into how to drive traffic to your ecommerce site from markets across the U.S. that have dense populations of your target customer.

There is a lot of info packed into this session with Carol Johnstone of Pop Star Booty Camp where we virtually broke it all down virtually as she sat in her North Bay Area headquarters.

This is a longer session packed with detail, but if you want to skip ahead, here's the menu of topics you can fast forward to:
  • 2:30: Here how Carol wants to expand nationwide in major markets
  • 4:00: Who is Carol's optimal, target customer?
  • 4:31: Bryce details why knowing even more about customers makes marketing much easier
  • 5:06: How Facebook/Instagram ads play into the equation to make it easy
  • 9:40: How to recruit micro-influencers to tell your story
  • 16:00: How to build your marketing pillars in markets you’re not physically in
  • 19:30: How to work with partners that have a much larger following than you
  • 26:14: Cool tool to have more than one link in your Instagram bio

Sign Up to be featured in our next episode to get a Free strategy session with Bryce.

Visit Our Marketing Library of Handpicked Tips
Picture

Follow Us For Daily Tips In Your Feed

​Vetted Sponsor
Picture

0 Comments

Cash + Coffee: How Cash Flow & Marketing Determine If Your Doors Stay Open

6/8/2018

0 Comments

 
(Tap/Click to Subscribe)

​WARNING...Some of the videos in our Cash + Coffee series may scare you. We talk about what we see day in and day out that makes the path to success take a lot longer for most business owners. And in some cases, what we see will put a business out of business quicker than they think, but in our Cash + Coffee series, we chat about the easy ways to reverse it all. In this video, cash flow and operations expert, Larry Hebert, and I discuss a small business horror story that was reversed from $500k to $1.3M in annual sales.

Picture

Daily Marketing Tips

​Vetted Sponsor
Picture
0 Comments

Tour Vlog #2: Santa Cruz, CA - Small Business Marketing Made Simple

6/1/2018

0 Comments

 
(Tap/Click To Subscribe)

On our second Tour Stop, we visit with local small business owners in Santa Cruz, California where we talk influencer marketing, content creation as well as Instagram and event marketing. Watch as we travel down historic Pacific Avenue and venture out to the coast with the Santa Cruz Beach Boardwalk and world class surf spots as our back drop.

Interview Breakdown:
  • True Olive Connection (Artisan Gourmet Food Store - 0:56): How to go from traditional to digital media via content marketing and reduce your spending on marketing
  • ​Botanic and Luxe (Home Decor Store Specializing in Plants - 3:12): Our May Marketing Award winner share their top 2 tips for their success - Instagram and event marketing
  • Food Trucks A-Go-Go (Food Truck Event Production Company - 5:00): We walk you through how to tackle influencer marketing

Stay tuned for links to the full interviews with each business owner, plus audio and our transcription of each interview.

Enjoy this episode and get ready for our next Tour Stop when we visit Monterey and its Peninsula of cities from Marina down to Big Sur.

To check out our full Tour schedule, press release & more visit our Tour page.
​

Follow For Marketing Tips

​Vetted Sponsor
Picture
0 Comments
    Picture

    Author

    As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.


    Weekly E-Newsletter 
    * indicates required

    Archives

    March 2020
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    November 2017
    October 2016
    July 2016
    June 2016


    Categories

    All
    Advertising
    B2B
    Branding
    Cash + Coffee
    Cash Flow
    Competition
    Content Marketing
    Curb Appeal
    Customer Experience
    Digital Marketing
    Geographic Barriers
    Influencer Marketing
    Marketing
    Marketing 101
    News
    Online Presence
    Root Of The Matter
    Social Media
    Top Tips
    Tour
    Video Marketing
    Word Of Mouth

    RSS Feed


What Our Clients Are Saying

"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then. 

Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"

Shala M., Co-Owner - YuBalance Fitness Studio


View more reviews

Contact Us

(831) 824-4135

Location

By Appt. Only
180 7th Avenue #105
Santa Cruz, CA
​95062

Privacy Policy
Disclaimer
Copyright 2023
  • Home
  • About
  • Services
    • Marketing Plans
    • 1-On-1 Boot Camps
    • Business Consulting
    • Hire Bryce To Speak
  • Service Locations
    • Santa Cruz, California
    • San Francisco Bay Area
  • Testimonials
  • Blog
    • Tour