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If you've been in business for over ten years, then you're likely relying on traditional marketing tactics that seem to be increasingly less effective. Now is the absolute perfect time to change up your marketing program and discover what you need to differentiate from your competition and get noticed by your target customers.
In this episode, we speak with Marty Breen, Owner of Forward Motion Sports in Danville, CA. He has been in business for 27 years and has tried just about every marketing tactic in the book. We talk about how to use himself, his staff and his customers to create an online marketing program that's seen by thousands rather than hundreds, all while spending a lot less money.
Bryce also includes a warning for business owners that are on the verge of doing the same old thing in 2019. By doing this you're setting yourself up for what could be declining results, so watch as Bryce gets you fired up to go a little BIGGER and prepare for 2019 now.
Along those lines, once you've watched this episode, head to our Rx page to watch our #Plan2019Now video series that walks you through getting a marketing plan together as well as what you need to be considering for your 2018 holiday marketing program.
Use our Tracker to plan out 2019 marketing, but be sure to visit the Rx page to get the full walk through.
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
The Santa Cruz Business Insurance Experts
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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