Small Business Marketing's Local Advocate
The Root Group's founder, Bryce Root, has personally orchestrated the marketing programs for the largest shopping, dining & entertainment destinations in both Santa Cruz and Monterey Counties and has been packaging these coaching services for the small business community for the last 7 1/2 years. The Root Group offers boot camps, strategy sessions + comprehensive "we do it for you" style services to create realistic, customized marketing strategies to drive your sales, traffic and overall exposure. We are your one-stop destination for business success.
THE ROOT GROUP IN THE NEWS...
THE AUTHENTIC, OBJECTIVE ADVOCATE
If you've already started looking around for business marketing consultants and coaches to guide you on your marketing journey, you probably are finding it challenging. There really aren't too many legitimate branding and marketing consultants or services who can provide you with an objective view on your precise situation. Enter Bryce Root and The Root Group as we are one of the rare resources that local businesses have to get an affordable 360 degree view of their marketing situation from social media and PR to comprehensive marketing plans.
Some of what we do in our spare time includes:
SBDC Ambassador + Advisor
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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