Small Business Marketing's Local Advocate

The Root Group's founder, Bryce Root, has personally orchestrated the marketing programs for the largest shopping, dining & entertainment destinations in both Santa Cruz and Monterey Counties and has now packaged these coaching services for the small business community. The Root Group offers workshops and classes as well as strategy sessions to create realistic, customized marketing strategies to drive your sales, traffic and overall exposure. We are your one-stop destination for business success.

THE ROOT GROUP IN THE NEWS...

• Small Biz Marketing Rx Visits Santa Cruz, CA
• "Who Gets the Local Economy Moving?"
• Business Brief: Capitola Chamber invites Bryce Root to address members
• The Root Group & Slingshot To Success Selects $59K 2016 Business Makeover Winner​
• The Root Group owner, Bryce Root joins review of ChooseSantaCruz.com
• Front page news for The Root Group & Slingshot to Success
• KSBW helps surprise our 2015 "$22k Small Business Makeover" winner
• KRML interviews Bryce Root during 2015 & 2016 Small Business Week 
• Think Local First Radio interviews Bryce Root 
• The Root Group owner, Bryce Root makes Ellen Show debut​

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THE AUTHENTIC, OBJECTIVE ADVOCATE
If you've already started looking around for business marketing consultants and coaches to guide you on your marketing journey, you probably are finding it challenging. There really aren't too many legitimate branding and marketing consultants or services who can provide you with an objective view on your precise situation. Enter Bryce Root and The Root Group as we are one of the rare resources that local businesses have to get an affordable 360 degree view of their marketing situation from social media and PR to comprehensive marketing plans.

Some of what we do in our spare time includes:

• Co-Founding SlingshotToSuccess.com, a complete business advocacy organization, giving away a $59K business makeover during National Small Business Week
• Partnering with our County's Economic Development Office for Small Business Saturday
• Serving as a core team member to the County EDO's annual small business summit 
• Marketing Advisor to one of United States' top Small Business Development Centers
• Active Board Member to his local Chamber of Commerce

Current Board Member

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​​​Get Started Now
​Call (831) 824-4135, email us, or select the "chat" button in the lower right to get started.