THE MARKETING PLAN YOU ALWAYS WANTED
Too busy to even think about your marketing, but need a marketing program now? It's time to stop the sporadic, random marketing and get creatively strategic. Below is our recommended program, but keep in mind some of these services can be a la carte. too.
Go from crossing your fingers and hoping that your marketing helps you hit your numbers to make rent and payroll to feeling 100% confident that you're being seen by your customers and you have a blueprint for success that fully supports your plan for growth for your business...you'll sleep good at night knowing you're in great marketing hands.
Go from crossing your fingers and hoping that your marketing helps you hit your numbers to make rent and payroll to feeling 100% confident that you're being seen by your customers and you have a blueprint for success that fully supports your plan for growth for your business...you'll sleep good at night knowing you're in great marketing hands.
HERE'S HOW IT WORKS
JUST THREE SIMPLE STEPS:
1) We meet and I immerse myself in your business, which can take the form of either THE ULTIMATE CONSULT outlined below OR we jump right into developing your "MARKETING PLAN" that's also outlined below.
2) I hunker down in The Root Group studio headquarters to develop a realistic yet impressively strategic MARKETING PLAN over the course of about 2 weeks.
3) We walk through it and determine how much you'd like me to take off your plate to make it all magically happen...the IMPLEMENTATION options are profiled below as well.
JUST THREE SIMPLE STEPS:
1) We meet and I immerse myself in your business, which can take the form of either THE ULTIMATE CONSULT outlined below OR we jump right into developing your "MARKETING PLAN" that's also outlined below.
2) I hunker down in The Root Group studio headquarters to develop a realistic yet impressively strategic MARKETING PLAN over the course of about 2 weeks.
3) We walk through it and determine how much you'd like me to take off your plate to make it all magically happen...the IMPLEMENTATION options are profiled below as well.
WANT TO JUST BRAINSTORM MARKETING STRATEGY?
THE ULTIMATE CONSULT
(A La Carte Item | Optional)
As a marketing + video content specialist, I specialize in all aspects of marketing as well as guiding you through your jump into video. This 3-hour session is a power-packed brain storming + strategy session where I'll dive DEEP into your situation and take everything into consideration to form my best recommendation for the route you should take. We'll tackle questions like:
How do I stay relevant now that new players are entering my market/industry?
I have some BIG business goals, but my current marketing isn't cutting it. I know marketing done right can work wonders, but don't know where to start?
How can my social content work for me and not look like everything else out there?
I really want to do video right, where do I even start?
I hate technology and social media and realize it's 100% necessary, but how do I still pull it off?
We'll tackle all of them and jump into the best approach for you to realistically tackle marketing, video and all that it entails. Broken down into layman's terms, we'll craft a game plan given your bandwidth, budget and overall resources. This typical 2 hour session is jam packed with strategy and Bryce will provide you with a detailed overview, checklist and to do list if you're a do it your selfer. From what to stop paying for that doesn't work + your phone's best settings for video to knowing which ads to create and how much to spend, he'll cover all the bases and will show you right then and there. Random, sporadic marketing + video is not worth the stress and headaches, let's make you strategic so you're supporting the goals you have for your business to thrive.
"Ultimate Marketing Consult" Pricing
One-Time Payment - $660*
* This investment can be credited towards the development of the Marketing Plan mentioned below.
THE ULTIMATE CONSULT
(A La Carte Item | Optional)
As a marketing + video content specialist, I specialize in all aspects of marketing as well as guiding you through your jump into video. This 3-hour session is a power-packed brain storming + strategy session where I'll dive DEEP into your situation and take everything into consideration to form my best recommendation for the route you should take. We'll tackle questions like:
How do I stay relevant now that new players are entering my market/industry?
I have some BIG business goals, but my current marketing isn't cutting it. I know marketing done right can work wonders, but don't know where to start?
How can my social content work for me and not look like everything else out there?
I really want to do video right, where do I even start?
I hate technology and social media and realize it's 100% necessary, but how do I still pull it off?
We'll tackle all of them and jump into the best approach for you to realistically tackle marketing, video and all that it entails. Broken down into layman's terms, we'll craft a game plan given your bandwidth, budget and overall resources. This typical 2 hour session is jam packed with strategy and Bryce will provide you with a detailed overview, checklist and to do list if you're a do it your selfer. From what to stop paying for that doesn't work + your phone's best settings for video to knowing which ads to create and how much to spend, he'll cover all the bases and will show you right then and there. Random, sporadic marketing + video is not worth the stress and headaches, let's make you strategic so you're supporting the goals you have for your business to thrive.
"Ultimate Marketing Consult" Pricing
One-Time Payment - $660*
* This investment can be credited towards the development of the Marketing Plan mentioned below.
STEP 1: PLANNING PHASE
MARKETING PLAN
(A La Carte Item)
With the "Ultimate Consult" infused into the this Marketing Plan process, our goal will be to integrate structure, strategy + creativity into your marketing program. Whether you're wanting to modernize your marketing program to stay relevant or you're starting from scratch, we'll meet and dive deep into your business. In two to three weeks, Bryce will meet with you to walk you through your custom, 12-month marketing plan for your business so you know what to do each month, including a bonus "Mini-Brand Guide" that's carefully created to ensure your business resonates with your target customers. Created with your budget, bandwidth and resources in mind, this is the essential ingredient to being super efficient and strategic with marketing your business. And based on Bryce's expertise in video content, you very well could have the next binge-worthy content series, strategically integrated too.
WHAT YOU'LL GET FROM AN AWARD-WINNING MARKETING STRATEGIST
Mini-Brand Guide Customized To Your Business
You may or may not need it, if you do, Bryce will provide a tagline, brand overview + elevator pitch that encapsulates what you and your business are all about. These three items are typically used day in and day out, so you can ditch taking two minutes to answer what do you do? Bryce is known for his wordsmithing skills + typically gets, "Wow, that nails exactly what I've tried for 5 years to say!" Pair that with now having the one-liner that greets every website visitor to convey what you do for them, and you'll be golden.
Marketing Plan
This is the master plan, factoring in all the details shared during the initial deep dive session. Business goals, milestones, recruiting, biz dev, foot traffic...whatever your priorities are, they'll be baked in and infused into the intricacies of your marketing plan. From the name of your new video series and its storyboard to product place what's been your well kept secret for the last 5 years, to the five things that take place when one social media post goes LIVE, this overall, hand-crafted plan will now be in your hands.
Specific, seasonal campaigns fully loaded with strategy to help make sales and foot traffic goals happen as well as a master list of To-Do's to prep your marketing assets for an increase in eyeballs and visits will also be an essential ingredient. All of these elements will be presented in a menu-style overview so we can talk through what you like and maybe want to hold off on.
Since every plan is different and reflects your specific situation, goals and opportunities, your plan could include a variety of tactics. Just know that as the region's top marketing strategist for local businesses, you now have someone that's very well-versed in the following tactics, on your side.
Budget and time-management-friendly marketing strategies
Brand development
Video content marketing
Social media content strategy
YouTube/Google Search
Online community creation
Strategic partnership & influencer marketing
Hispanic marketing
Online optimization and content marketing strategy
PR & media training and planning
Retail & tourism marketing strategy
Online & offline advertising
Event and sponsorship strategy
Community immersion for your business
Business development, product/service packaging + pricing
Marketing Tracker
Meet the essential ingredient that places 90% of all things marketing into one resource that you can access without pulling your hair out to find post its, emails, word docs and hard to read notes. Once we have the Marketing Plan "walkthrough" session where we talk through all the details, and you've conveyed what works for you budget and bandwidth-wise, Bryce will fill in your own super-intricate Marketing Tracker that lets you keep everything from branding to marketing budgets and forecasting tools and so much more, all in one place.
Marketing Plan Checklist via Asana.com
In order to stay organized with the various elements of the plan, we'll likely be using Asana.com to create checklists, timeframes, and delegation of tasks. In coordination with the Marketing Tracker, all the items, tactics and to-do's that were given the green light after the Marketing Plan walk through, will now be placed into your own project manager using Asana.com. Bryce will build it and send it so you can upload it into your own Asana.com account that's totally free but has some cool upgrades for about $12/month.
Access to Bryce
As a perk to being a past or current client of Bryce and The Root Group, you can now always call, text or email him with those quick marketing questions that pop up...from forwarding an email from a local magazine or event that wants you to spend money to how to leverage having an event booth in a couple weeks, consider Bryce your marketing secret weapon.
Marketing Plan Pricing
One-Time Payment - $2,499*
Please note that once your plan is developed, you'll have a menu of affordable options to make it all happen, ranging from DIY to options #2 - #5 mentioned below in the "Implementation" section.
* Extensive organizations with multiple brands and/or arms to their business may require additional fees
(A La Carte Item)
With the "Ultimate Consult" infused into the this Marketing Plan process, our goal will be to integrate structure, strategy + creativity into your marketing program. Whether you're wanting to modernize your marketing program to stay relevant or you're starting from scratch, we'll meet and dive deep into your business. In two to three weeks, Bryce will meet with you to walk you through your custom, 12-month marketing plan for your business so you know what to do each month, including a bonus "Mini-Brand Guide" that's carefully created to ensure your business resonates with your target customers. Created with your budget, bandwidth and resources in mind, this is the essential ingredient to being super efficient and strategic with marketing your business. And based on Bryce's expertise in video content, you very well could have the next binge-worthy content series, strategically integrated too.
WHAT YOU'LL GET FROM AN AWARD-WINNING MARKETING STRATEGIST
Mini-Brand Guide Customized To Your Business
You may or may not need it, if you do, Bryce will provide a tagline, brand overview + elevator pitch that encapsulates what you and your business are all about. These three items are typically used day in and day out, so you can ditch taking two minutes to answer what do you do? Bryce is known for his wordsmithing skills + typically gets, "Wow, that nails exactly what I've tried for 5 years to say!" Pair that with now having the one-liner that greets every website visitor to convey what you do for them, and you'll be golden.
Marketing Plan
This is the master plan, factoring in all the details shared during the initial deep dive session. Business goals, milestones, recruiting, biz dev, foot traffic...whatever your priorities are, they'll be baked in and infused into the intricacies of your marketing plan. From the name of your new video series and its storyboard to product place what's been your well kept secret for the last 5 years, to the five things that take place when one social media post goes LIVE, this overall, hand-crafted plan will now be in your hands.
Specific, seasonal campaigns fully loaded with strategy to help make sales and foot traffic goals happen as well as a master list of To-Do's to prep your marketing assets for an increase in eyeballs and visits will also be an essential ingredient. All of these elements will be presented in a menu-style overview so we can talk through what you like and maybe want to hold off on.
Since every plan is different and reflects your specific situation, goals and opportunities, your plan could include a variety of tactics. Just know that as the region's top marketing strategist for local businesses, you now have someone that's very well-versed in the following tactics, on your side.
Budget and time-management-friendly marketing strategies
Brand development
Video content marketing
Social media content strategy
YouTube/Google Search
Online community creation
Strategic partnership & influencer marketing
Hispanic marketing
Online optimization and content marketing strategy
PR & media training and planning
Retail & tourism marketing strategy
Online & offline advertising
Event and sponsorship strategy
Community immersion for your business
Business development, product/service packaging + pricing
Marketing Tracker
Meet the essential ingredient that places 90% of all things marketing into one resource that you can access without pulling your hair out to find post its, emails, word docs and hard to read notes. Once we have the Marketing Plan "walkthrough" session where we talk through all the details, and you've conveyed what works for you budget and bandwidth-wise, Bryce will fill in your own super-intricate Marketing Tracker that lets you keep everything from branding to marketing budgets and forecasting tools and so much more, all in one place.
Marketing Plan Checklist via Asana.com
In order to stay organized with the various elements of the plan, we'll likely be using Asana.com to create checklists, timeframes, and delegation of tasks. In coordination with the Marketing Tracker, all the items, tactics and to-do's that were given the green light after the Marketing Plan walk through, will now be placed into your own project manager using Asana.com. Bryce will build it and send it so you can upload it into your own Asana.com account that's totally free but has some cool upgrades for about $12/month.
Access to Bryce
As a perk to being a past or current client of Bryce and The Root Group, you can now always call, text or email him with those quick marketing questions that pop up...from forwarding an email from a local magazine or event that wants you to spend money to how to leverage having an event booth in a couple weeks, consider Bryce your marketing secret weapon.
Marketing Plan Pricing
One-Time Payment - $2,499*
Please note that once your plan is developed, you'll have a menu of affordable options to make it all happen, ranging from DIY to options #2 - #5 mentioned below in the "Implementation" section.
* Extensive organizations with multiple brands and/or arms to their business may require additional fees
STEP 2: IMPLEMENTATION PHASE
Once we have your plan developed, we'll discuss what the best way is to make it all happen. Here's a glimpse at the levels of how we can take it all off your plate:
1. Do It Yourself
We meet with you once a month via zoom to ensure everything is going smoothly and nothing falls through the cracks.
2. We Both Do It
We both have teams to help make it happen. We'll both tackle specific plan elements each month with a team approach to implement your plan, which can include getting your video program off and running.
We Do It For You Options
3. My Marketing Manager + 4. My Marketing Director + 5. My Marketing Officer
These three premium programs are super popular and are customized, all-inclusive services that take a whole lot off your plate. Since Bryce has done it all, these programs can include generating a ton of video content, copywriting, online ad management and a whole lot more! Many times it just requires clients to show up for 2 hours each month for video shoots, and maybe a strategy session to plan for upcoming opportunities.
Once we have your plan developed, we'll discuss what the best way is to make it all happen. Here's a glimpse at the levels of how we can take it all off your plate:
1. Do It Yourself
We meet with you once a month via zoom to ensure everything is going smoothly and nothing falls through the cracks.
2. We Both Do It
We both have teams to help make it happen. We'll both tackle specific plan elements each month with a team approach to implement your plan, which can include getting your video program off and running.
We Do It For You Options
3. My Marketing Manager + 4. My Marketing Director + 5. My Marketing Officer
These three premium programs are super popular and are customized, all-inclusive services that take a whole lot off your plate. Since Bryce has done it all, these programs can include generating a ton of video content, copywriting, online ad management and a whole lot more! Many times it just requires clients to show up for 2 hours each month for video shoots, and maybe a strategy session to plan for upcoming opportunities.
FAQ's
QUESTION: What is the most affordable route to go?
As a small business advocate, I always ensure there are options for small business owners with budgets that need to be stretched for the biggest bang for the buck. If this is the case, I'd recommend the Ultimate Consult for $660 so you can at least jump into it and get the marketing planning process started. The best alternative would be for you to jump into getting the full "Marketing Plan" so you get everything done for you vs. the DIY teach you how to fish route. And if you'd like to break up the one-time fee into two consecutive monthly payments, we can do that too, just ask Bryce.
QUESTION: What does the pricing look like for your various implementation options?
Everyone's marketing plan is hyper-customized to their precise situation. Ranging from the magic recipe of content creation to the intricacies of your YouTube/Google program, no one plan is the same. The "Do It Yourself" option can come in at $440/month with an intense, monthly strategy session to keep critical details from falling through the cracks while the "We Both Do It" programs are typically in the $1,000 to $2,000 range. And if you just want it all to magically happen, the "We Do It For You" options start at $2,200 and go up from there based on how extensive your program is.
QUESTION: Are your "Implementation" packages month to month?
While the initial "Do It Yourself" program is month to month, the "We Both Do It" and "We Do It For You" programs have 2 and 3-month pause + cancellation notices respectively. This allows for a little financial protection for Bryce as he intentionally keeps his active client roster for The Root Group low to provide the ultimate experience for everyone.
QUESTION: What is the most affordable route to go?
As a small business advocate, I always ensure there are options for small business owners with budgets that need to be stretched for the biggest bang for the buck. If this is the case, I'd recommend the Ultimate Consult for $660 so you can at least jump into it and get the marketing planning process started. The best alternative would be for you to jump into getting the full "Marketing Plan" so you get everything done for you vs. the DIY teach you how to fish route. And if you'd like to break up the one-time fee into two consecutive monthly payments, we can do that too, just ask Bryce.
QUESTION: What does the pricing look like for your various implementation options?
Everyone's marketing plan is hyper-customized to their precise situation. Ranging from the magic recipe of content creation to the intricacies of your YouTube/Google program, no one plan is the same. The "Do It Yourself" option can come in at $440/month with an intense, monthly strategy session to keep critical details from falling through the cracks while the "We Both Do It" programs are typically in the $1,000 to $2,000 range. And if you just want it all to magically happen, the "We Do It For You" options start at $2,200 and go up from there based on how extensive your program is.
QUESTION: Are your "Implementation" packages month to month?
While the initial "Do It Yourself" program is month to month, the "We Both Do It" and "We Do It For You" programs have 2 and 3-month pause + cancellation notices respectively. This allows for a little financial protection for Bryce as he intentionally keeps his active client roster for The Root Group low to provide the ultimate experience for everyone.