We Turn Alternative Sporting Event Producers & Athletes Into 6-7 Figure Media Properties

​Let's Turn Your Content Into Year Round Capital...
​

​"Most athletes and event producing organizations leave 40% of their revenue potential untapped. We help capture it with our Sports Content Virtual + Onsite Revenue Accelerator programs."
- Bryce Root, Root Group Founder
(keep scrolling for our latest episodes)

LET'S GET YOU FROM THIS
"We're drowning in content but we can't turn it into cash. I'm REALLY questioning if all this effort is even worth it."

TO THIS
"Our primary season income is easy, but now we have sustainable digital media income sources to grow year round."
​
​- Every ROI-Focused Sporting Event CEO

AS A SPORTING EVENT PRODUCER OR ATHLETE, DOES YOUR 2026 WISH LIST INCLUDE...

Going from just an Insta account to having a full-scale, monetizable video-focused content program that from your viewers' perspectives is on the scale of Manchester City or Lifetime Grand Prix or possibly Kai Lenny?

BUT, doing it all in 2 hours per month, without the staffing or budget that most think is needed?
​
Creating new income channels + having legit media assets that brands + sponsors want to be part of PLUS own your media assets vs. being a guest in others' content?

Unlocking untapped 6-figure income based on the content you create?
You've likely landed here in your search to find the right way to do content, while avoiding pricey agencies. Our Founder, Bryce Root, is constantly testing + enhancing his content marketing stack, process + services to adapt for his group's clients.

​A BIG part of that involves leveraging cutting-edge AI technology to analyze data patterns, edit + create content, and architect efficiencies for clients that keep their marketing budget spending low and ROI high. 

Our AI-enhanced process has identified over $4,000,000 in hidden revenue for clients in the first half of 2025. Don't pay inflated fees from agencies who will take months to tell you what can be done overnight with our proprietary tech stack.

FROM PLAYBOOK TO PILOT EPISODE, WE SPECIALIZE IN CREATING DOCU-CONTENT SERIES AND SHOWS...

BRYCE ROOT'S TAKE ON MARKETING
The intricacies of marketing strategy along with its requirement of creating lots of video content is overwhelming for most. You've probably landed here to see if we're a possible solution. Based on your findings so far, you're probably wanting to escape the price tag of the overhead-ridden agencies you've been discovering, The Root Group is the perfect place to start because as the owner, I live by a strategically-boutique M.O. and I purposely work with a small, exclusive set of clients to ensure my addiction to your operation remains just as intense as yours.

As an award-winning business + marketing + video content strategist, my practitioner + strategist skillset means I'm well versed in everything from intricate marketing plans, AI, biz dev and LinkedIn ads to shooting and distributing video. So if LinkedIn or Instagram releases a game changer for you,  it will immediately be built into your next video shoot + game plan. The Root Group is your most cost-effective way to up your marketing + video content game.

My promise is that the level of strategy + creativity you are given will ensure you will never look like anyone else. You deserve to have your differentiation infused into every marketing communication you put out to the world.
SPECIALIZING IN SPORTING EVENT PRODUCERS + ATHLETES
(and local companies we just really want to help go BIG)
AS SEEN ON
​​​Call (831) 824-4135 or email to speak with me about your business.