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On this Tour Stop, we visit the San Francisco Peninsula where competition is fierce, the cost of doing business is rising, and business owners need to ensure their differentiation is obvious from the get-go. In this episode, we visit two businesses to talk all things marketing plus our July Marketing Award winner (a video/Instagram master) collaborates with us and places Bryce in his video...we have a feeling you'll like what you see!
The first company we visit is Lyngso Garden Materials of San Carlos, which was founded in the 1950's and is one of the most impressive green businesses we've seen as they're part of the Bay Area Green Business Network as well as the California Green Business Network where all businesses can explore the additional benefits of officially being deemed green. Bryce lends some marketing advice on best practices to easily re-purpose what they're already doing. In this case they host weekly workshops with high caliber experts, which is the perfect launching pad for developing content for the growing number of consumers and B2B companies searching for those that aren't green washing or banking on deceptive green marketing.
Our next visit is to our July 2018 Marketing Award winner, Max Muscle San Mateo where owner, Jason Mayol shares his Instagram and video marketing secrets. His video handiwork has gotten him noticed and he has a massive following of supremely loyal customers that are literally hungry for what's next. In a crowded, competitive space, Jason has definitely set himself apart from his competition. In this segment, we have a surprise video collaboration as Bryce makes an appearance in one of Jason's Instagram videos/stories, but you'll see it all here first (we think you'll get a kick out of it).
If you like what you see, please be sure to click the YouTube subscribe button above and stay tuned for our next Tour Stop as we visit the Salinas region of Monterey County! If you're not on YouTube, just tap any of the icons below and you'll be sure to see all the resourceful content Bryce produces each week to show you how, not just tell you what you should be doing with your marketing.
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In this edition of Root of the Matter, we walk you through the easy way to get started with video marketing. Closely related to content marketing, we explain how to create one video piece of content per month and make it work for you all month long including:
Here are the links and/or resources we mention in the video:
Congratulations on taking the first step in jumping into video! If you want to take it to the next level, we're here to help you with your entire content marketing process because there's so much more to it. Let's get it all done right!
Weekly Marketing Tips Delivered To You
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
The Santa Cruz Business Insurance Experts
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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