The 2nd Annual Small Biz Mktg Rx Tour is underway! Get ready as we visit cities throughout the San Francisco & Monterey Bay Areas in our mission to empower as many business owners as possible. We're out to share the best practices, tips, tricks and resources that can be used instead of buying into the sometimes very expensive marketing solutions business owners are being pitched each and every day.
Visit our Tour page for all the details including how your business can be featured when we visit your area.
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If you're attempting to battle the big names in online retail as a brick and mortar, you're going to want to watch this video as we dive into the first three steps you need to take to even begin to stay relevant with your target customers.
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As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
The Santa Cruz Business Insurance Experts
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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