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In part two of our pilot episode of Cash + Coffee, we talk shop about traditional advertising and how online ads are quickly replacing what's always been the gold standard. We discuss the true cost of traditional advertising as well as how targeted you can be with Facebook and Instagram ads. Don't get us wrong, we like traditional advertising, but only when your target customers actually consume it.
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WARNING...Some of the videos in our Cash + Coffee series may scare you. We talk about what we see day in and day out that makes the path to success take a lot longer for most business owners. And in some cases, what we see will put a business out of business quicker than they think, but in our Cash + Coffee series, we chat about the easy ways to reverse it all. In this video, cash flow and operations expert, Larry Hebert, and I discuss a small business horror story that was reversed from $500k to $1.3M in annual sales.
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As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
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"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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