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In the finale episode of the Small Biz Mktg Rx Tour, we speak with our October Marketing Award winner, juice co. LG Co-Founder, Katelin Slifer. She has been in business for 3 years and has a hyper-diverse marketing program for her locally-sourced + hand-crafted juice company. When she began, her goal was to have everyone in Silicon Valley's South Bay region think of her business when they thought about juice. Guess what, she's made that happen through a comprehensive amount of community immersion via strategic partnerships, social media, events, pop-ups, collaborations, creative promotions + programming and so much more.
Also in this episode is a warp-speed look back at our travels through our San Francisco and Monterey Bay Area regions. Not only have we tackled topics ranging from influencer marketing to renovating old school marketing, we've visited businesses ranging from e-bike boutiques to skydiving companies from San Francisco all the way to Carmel Valley.
Stay tuned as we prepare for the launch of our next series where we take viewers behind the scenes of helping a local business transform their marketing program...something, you don't normally get to see and a valuable look at what's possible for your business and how to go about it.
Warp-Speed Tour Recap: 0:30
juice co. LG Interview: 2:26
Award Presentation: 5:36
What's Next: 6:23
The 1-Hour Per Month Marketing Program
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As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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