SPORTS BUSINESS MARKETING + VIDEO CONTENT STRATEGY
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The 1 Hour Per Month Marketing Program

Too busy to even think about your marketing, but need a marketing program now? You have the opportunity to spend 1 hour per month on your marketing so you can focus on your business...we'll take care of the rest. Below is our recommended program, but keep in mind some of these services can be a la carte.
STEP 1a - MARKETING PLAN
(A La Carte Item)
We'll meet and dive deep into your business. In less than two weeks, Bryce will have a custom, 12-month marketing plan for your business so you know what to do each month, including a bonus "Mini-Brand Guide" that's carefully created to ensure your business resonates with your target customers. Created with your budget, bandwidth and resources in mind, this is the essential ingredient to being super efficient and strategic with marketing your business.

And if you want to expedite this process, our 1-day, 1-on-1 Boot Camps provide a marketing program literally overnight.

Marketing Plan + Boot Camp Pricing
One Payment - $1,299
​OR
3-Monthly Payments - $500 each
LEARN MORE

STEP 1b - ONLINE AUDIT
(optional service)

We bring in our strategic partners to audit your website + social media to ensure you're ready for a dramatic increase in online traffic. From customer experience + flow to reviewing if you're leveraging all your social media options + settings. In both cases, we'll receive a to-do list or you can have our partners do the work for you.

Pricing

Website Audit + To-Do List - $350
Social Media Audit + To-Do List - $350

ALERT
WAITING LIST NOW IN PLACE​​ FOR OPTIONS 2 + 3

STEP 2 - IMPLEMENTATION
Now it's time to put that plan into motion. We have options for you.

Pricing
1. Do It Yourself
We meet with you once a month to ensure everything is going smoothly and nothing falls through the cracks.
$440/month

2. We Both Do It
We both have teams to help make it happen. We'll devote 4.5 hours each month towards helping implement your plan, which includes an amazing amount of video-related duties (and online ad management if you choose) mentioned in the next section.
$990/month

3. We Do It For You
You have your hands full, so we'll take care of everything, devoting 9 hours each month to put everything into action, which includes an amazing amount of video-related duties (and online ad management if you choose) mentioned in the next section.
​$1,980/month
LEARN MORE

​​ALERT
WAITING LIST NOW IN PLACE​​

STEP 3 - VIDEO CONTENT PROGRAM
(Available For Marketing Implementation Packages #2 & #3)

At the heart of any marketing program should be a solid video component. As part of your marketing plan, we will develop your entire video-based content program + plan. If you need some help when it comes to video, we will film it, edit it + distribute your video(s) for you with the pricing options below. You just need to show up for 1 hour or so each month so we can capture you or your spokesperson as we follow a customized content schedule + strategy plan including scripting and storyboards.

All implementation + video levels receive:
Social account(s) set up
Website help to host videos
20-step per video release distribution
Creation of micro-content (stills + video clips)
Google Drive-based video library
​Social media posting throughout month *

Game Changer Level Pricing
Includes 1 Santa Cruz County location
Shoot time: 1 hour
Up to 2 edit rounds
​Turnaround: Up to 8 business days


One 2-minute monthly video + distribution
$350/month

Two 2-minute monthly videos
$700/month

​One 5-minute monthly vlog
$750/month

WOW-Factor Level Pricing
Includes up to 3 Santa Cruz County locations within 15 min. drive of each other
Shoot time: 2 hours
Up to 2 edit rounds
Turnaround: Up to 8 business days

One 2-minute monthly video + distribution
$550/month

Two 2-minute monthly videos
$1,100/month

One 5-minute monthly vlog
​$999/month

* Posts include Facebook and Instagram stories and posts related to business' branding, video-specific projects + releases, and other initiatives that The Root Group is directly involved in. This lays a consistent foundation for your social accounts while day-to-day posts by the business owner related to products, services and behind the scenes can fill in the gaps to form a robust social program. 

LEARN MORE

​​​​ALERT
WAITING LIST NOW IN PLACE​​

Step 4 - Facebook/Instagram, YouTube, LinkedIn Ad Program
(Included With Marketing Implementation Packages #2 & #3)
​​
As part of the distribution of your video content or as a stand alone service, we'll deploy a strategic, custom online ad program that we closely monitor. While organic reach varies between social media platforms, we'll take the ever-changing dynamics of online advertising off your hands. From graphic design to copy writing and budget optimization. Our $1/day ad spending workshop has been popular and we can help make that happen for you.

Pricing
$300-600/month (complexity-dependent) plus ad spend
LEARN MORE

​Get Started Now​
Call (831) 824-4135 or email us to find out more about which package is right for you.

What Our Clients Are Saying

"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then. 

Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"

Shala M., Co-Owner - YuBalance Fitness Studio


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Contact Us

(831) 824-4135

Location

By Appt. Only
180 7th Avenue #105
Santa Cruz, CA
​95062

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  • HOME
  • About
  • Services
    • 6-Figure Challenge
    • 6-Figure Content Playbook >
      • Sports Biz Video Work
    • Fractional Creative Director
  • Testimonials
  • E-NEWS