The Marketing Power of Community Immersion

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In the finale episode of the Small Biz Mktg Rx Tour, we speak with our October Marketing Award winner, juice co. LG Co-Founder, Katelin Slifer. She has been in business for 3 years and has a hyper-diverse marketing program for her locally-sourced + hand-crafted juice company. When she began, her goal was to have everyone in Silicon Valley's South Bay region think of her business when they thought about juice. Guess what, she's made that happen through a comprehensive amount of community immersion via strategic partnerships, social media, events, pop-ups, collaborations, creative promotions + programming and so much more. 

Also in this episode is a warp-speed look back at our travels through our San Francisco and Monterey Bay Area regions. Not only have we tackled topics ranging from influencer marketing to renovating old school marketing, we've visited businesses ranging from e-bike boutiques to skydiving companies from San Francisco all the way to Carmel Valley.

Stay tuned as we prepare for the launch of our next series where we take viewers behind the scenes of helping a local business transform their marketing program...something, you don't normally get to see and a valuable look at what's possible for your business and how to go about it.

Time Stamps
Warp-Speed Tour Recap: 0:30
juice co. LG Interview: 2:26
Award Presentation: 5:36
​What's Next: 6:23

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