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Watch as small business marketing advocate + strategist, Bryce Root takes you behind the scenes in this four part mini-documentary series. Look on as one local Santa Cruz, CA business develops a comprehensive marketing program from start to finish, enabling them to highly differentiate themselves while boosting sales, foot traffic and brand awareness in a highly competitive market.
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video series was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
The 1-Hour Per Month Marketing Program
Too busy to even think about your marketing, but need a marketing program now? You have the opportunity to spend 1 hour per month on your marketing so you can focus on your business. Click "Learn More" below to see how it works.
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In this edition of Root of the Matter, Bryce Root speaks with Clara Minor of Minorsan Self-Defense & Fitness. Bryce shows Clara how to go about tackling six critical marketing tactics that will help get her on the right track. We cover the topics of:
1. How to beat sporadic marketing + get more organized (1:40)
2. How to sponsor a Facebook group (2:55)
3. Re-purpose content (4:45)
4. Create content that rocks (5:25)
5. How to properly use acronyms (8:07)
6. How to text customers (10:00)
Do you want to be featured on Root of the Matter? All you need to do to apply is visit our Root of the Matter page and you might be next on the list for receiving free advice in a face-to-face strategy session with Bryce.
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As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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