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The Marketing Rx B/Vlog

Tour Vlog #2: Santa Cruz, CA - Small Business Marketing Made Simple

6/1/2018

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On our second Tour Stop, we visit with local small business owners in Santa Cruz, California where we talk influencer marketing, content creation as well as Instagram and event marketing. Watch as we travel down historic Pacific Avenue and venture out to the coast with the Santa Cruz Beach Boardwalk and world class surf spots as our back drop.

Interview Breakdown:
  • True Olive Connection (Artisan Gourmet Food Store - 0:56): How to go from traditional to digital media via content marketing and reduce your spending on marketing
  • ​Botanic and Luxe (Home Decor Store Specializing in Plants - 3:12): Our May Marketing Award winner share their top 2 tips for their success - Instagram and event marketing
  • Food Trucks A-Go-Go (Food Truck Event Production Company - 5:00): We walk you through how to tackle influencer marketing

Stay tuned for links to the full interviews with each business owner, plus audio and our transcription of each interview.

Enjoy this episode and get ready for our next Tour Stop when we visit Monterey and its Peninsula of cities from Marina down to Big Sur.

To check out our full Tour schedule, press release & more visit our Tour page.
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    As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.


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  • Home
  • About
  • Services
    • Marketing Plans
    • 1-On-1 Boot Camps
    • Business Consulting
    • Hire Bryce To Speak
  • Service Locations
    • Santa Cruz, California
    • San Francisco Bay Area
  • Testimonials
  • Blog
    • Tour