Marketing Rx B/Vlog

Root of the Matter: How to Get Started With Video Marketing

8/6/2018

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In this edition of Root of the Matter, we walk you through the easy way to get started with video marketing. Closely related to content marketing, we explain how to create one video piece of content per month and make it work for you all month long including:

Super simple story boarding to avoid creating random videos
Gear you'll need to shoot while on the go including user-friendly editing
How to re-purpose your video so it lasts all month long

Here are the links and/or resources we mention in the video:

iPhone editing software: iMovie (comes with iPhone) or Lumafusion ($19.99 one time fee) for advanced, layered editing.
Desktop editing software: Wondershare/Filamora: $39 annual license
Online resource for all experience levels and budgets
"Video Teleprompter Lite" app: Free with in-app purchases
Flexible, mini-tripod: $34.95
Smartphone camera grip: $12.49
Lenses for smartphone, tablet or laptop: $18.49
Rode Shotgun Microphone: $56.95
Rode Shotgun Microphone cable: $14.95

Congratulations on taking the first step in jumping into video! If you want to take it to the next level, we're here to help you with your entire content marketing process because there's so much more to it. Let's get it all done right!

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"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.

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Shala M., Co-Owner - YuBalance Fitness Studio

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Root of the Matter: How to Get Started With Video Marketing

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