Tour Stop #4 - SF Peninsula: How To Differentiate From Your Competition

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On this Tour Stop, we visit the San Francisco Peninsula where competition is fierce, the cost of doing business is rising, and business owners need to ensure their differentiation is obvious from the get-go. In this episode, we visit two businesses to talk all things marketing plus our July Marketing Award winner (a video/Instagram master) collaborates with us and places Bryce in his video...we have a feeling you'll like what you see!

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The first company we visit is Lyngso Garden Materials of San Carlos, which was founded in the 1950's and is one of the most impressive green businesses we've seen as they're part of the Bay Area Green Business Network as well as the California Green Business Network where all businesses can explore the additional benefits of officially being deemed green. Bryce lends some marketing advice on best practices to easily re-purpose what they're already doing. In this case they host weekly workshops with high caliber experts, which is the perfect launching pad for developing content for the growing number of consumers and B2B companies searching for those that aren't green washing or banking on deceptive green marketing.

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Our next visit is to our July 2018 Marketing Award winner, Max Muscle San Mateo where owner, Jason Mayol shares his Instagram and video marketing secrets. His video handiwork has gotten him noticed and he has a massive following of supremely loyal customers that are literally hungry for what's next. In a crowded, competitive space, Jason has definitely set himself apart from his competition. In this segment, we have a surprise video collaboration as Bryce makes an appearance in one of Jason's Instagram videos/stories, but you'll see it all here first (we think you'll get a kick out of it).

STAY TUNED
If you like what you see, please be sure to click the YouTube subscribe button above and stay tuned for our next Tour Stop as we visit the Salinas region of Monterey County! If you're not on YouTube, just tap any of the icons below and you'll be sure to see all the resourceful content Bryce produces each week to show you how, not just tell you what you should be doing with your marketing.

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