Root of the Matter: How To Attract New Customers Outside Your Region

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We're excited to bring  you this edition of Root of the Matter because our session applies to so many businesses that want to expand beyond their immediate market. This could be creating brand awareness in the region next door or it could be in an attractive market across your state. This could also be a lesson into how to drive traffic to your ecommerce site from markets across the U.S. that have dense populations of your target customer.

There is a lot of info packed into this session with Carol Johnstone of Pop Star Booty Camp where we virtually broke it all down virtually as she sat in her North Bay Area headquarters.

This is a longer session packed with detail, but if you want to skip ahead, here's the menu of topics you can fast forward to:

• 2:30: Here how Carol wants to expand nationwide in major markets
• 4:00: Who is Carol's optimal, target customer?
• 4:31: Bryce details why knowing even more about customers makes marketing much easier
• 5:06: How Facebook/Instagram ads play into the equation to make it easy
• 9:40: How to recruit micro-influencers to tell your story
• 16:00: How to build your marketing pillars in markets you’re not physically in
• 19:30: How to work with partners that have a much larger following than you
• 26:14: Cool tool to have more than one link in your Instagram bio

Sign Up to be featured in our next episode to get a Free strategy session with Bryce.

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