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We're excited to bring you this edition of Root of the Matter because our session applies to so many businesses that want to expand beyond their immediate market. This could be creating brand awareness in the region next door or it could be in an attractive market across your state. This could also be a lesson into how to drive traffic to your ecommerce site from markets across the U.S. that have dense populations of your target customer.
There is a lot of info packed into this session with Carol Johnstone of Pop Star Booty Camp where we virtually broke it all down virtually as she sat in her North Bay Area headquarters.
This is a longer session packed with detail, but if you want to skip ahead, here's the menu of topics you can fast forward to:
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As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
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"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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