[5 minute read]
For most business owners, the words “social media” makes them cringe since it takes so much time to manage and it’s just too tough to keep up with the latest trends, but you never want to get left behind either. I want to simplify social media for you today and put your mind at ease. Here’s the skinny on how to make social media work for your business, all in 5 easy steps.
1. Change Your Mindset
2. Get Back to Basics
3. Map It Out
4. Automation on the Cheap
5. Quality over Quantity, Use Your Phone & Don’t Be Salesy
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
The Santa Cruz Business Insurance Experts
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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