Small Biz Mktg Rx Tour: Marketing Tips For Any Industry in Monterey, CA

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​In this episode, we visited the world-renowned Monterey Peninsula to visit with four local businesses about all things marketing:

• [0:50] - Mad Dogs & Englishmen (Premium E-bike Store / MadDogsCarmel.com)
• [5:20] - Carmel Valley's Folktale Winery & Vineyards (FolktaleWinery.com)
• [5:20] - Monterey Bay's KRML 102.1 FM (KRML.com)
• [8:50] - Sand City's Monterey Epicurean (Food Manufacturer & Packaging Company to the Stars / MontereyEpicurean.com) 

We spoke with Carmel-by-the-Sea's Jennifer Blevins, Co-Owner of 8-week-old Mad Dogs & Englishmen about online resources to save time and easily gain exposure while also discussing an easy way to structure all of your marketing each month including the power of video that many local businesses are hesitant to try.

We toured California's Winery of the Year, Folktale Winery and Vineyards with Director of Business Development & Marketing, Chris Whitman as Jeff White, Program Director of KRML 102.1 FM joined us to showcase their tremendous strategic partnership. With several awards under their belt, Folktale has collaborated with KRML to create a highly distinctive concert series that attracts musicians that are featured on some of the world's biggest stages. With award-winning KRML being one of the only, truly community-based radio stations in Northern California, their model is unique and they compete quite well with the large-behemoth corporate stations and this is just one of the ways they're winning at the local ratings game.

While Bryce and his video crew traveled through the region, they eventually made it to Monterey Epicurean to speak with Andy Banton, President of their operation to discuss the power of LinkedIn, its 2-month video capability and the power of creating content that aligns them with the nation's top chefs and foodie influencers to get ahead of the ever-changing B2B marketing landscape.

Watch our next episode as we visit the Burlingame + San Mateo region of the San Francisco Bay Area's Peninsula. 

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