TOP 20 MARKETING TIPS YOU BETTER CONSIDER USING, STARTING TODAY!

[3 Minute Read]

If you’re like most business owners, you’ve been burned by marketing tactics like direct mail, Facebook ads, and producing your own events. Here are 20 tips in areas ranging from advertising to PR and social media to help make your life easier and your business more successful.
 
Customer Experience Audit

1. Call your business to see how your employees answer the phone with specific, popular and unpopular questions your customers typically ask.
2. Ensure all your social media alerts and push notifications are activated so you can immediately respond to customer inquiries.

 
Strategic Partnerships

1. Perform due diligence with potential partners prior to reaching out to them.
2. Take baby steps with your first collaboration, and document via email who is responsible for tasks, and communicate regularly.

 
Social Media

1. You’re already busy, so use your phone’s camera to capture everything you do by taking people behind the scenes. Demonstrate how things are made, chosen and sourced.
2. Utilize as much video as you can and become creative with your photos, but always be sure to multi-purpose that new content in as many ways as possible. If using Facebook & Instagram, be sure to experiment with “Stories” and “Live” video, the owners of these platforms will automatically increase your organic reach.

 
PR

1. Align your news to regional or national trends and headlines to localize your news so reporters become interested.
2. Think Twitter for your headlines as they need to be concise, catchy and “WOW” reporters and consumers who are bombarded by email and social media.

 
Events

1. Be sure to post your events to local calendars, Facebook groups, niche Meet Ups and other locations where your target customer spends their time. Create a master checklist of these posting locations. Here in Santa Cruz County, some include cruzcal.org, santacruz.com, santacruzsentinel.com, patch.com, myscottsvalley.com, and tpgonlinedaily.com. And don’t forget to create a Facebook event so anyone that clicks “Interested” or “Going” will get all your event updates.
2. Always create a unique angle, activity, or element to your event that differentiates your events from the multitude of other seasonal events, but also strikes a significant chord with your target customers.

 
Advertising

1. Always determine whether the publication you’re curious about advertising with, actually reaches your target market and take time to ask customers about what their favorite websites, magazines and news resources are.
2. If you determine that the stars are aligned and the advertising opportunity is spot on perfect, make sure you always ask for added value for having chosen to advertise with them.
3. If you take the publication up on creating your ad for you, begin by giving them your precise fonts, colors and format that your ads typically follow so your ad will follow the branding of your previous marketing communications.
4. Using Facebook ads? Be sure to create those custom audiences that pin point your target customer using everything from income, interests, shopping habits, neighborhood & more. Take it a step further and install the Facebook pixel on your website, so you can advertise directly to those who visit your website, but don’t visit a particular page.

 
Email

1. Monitor who is clicking on which links in your eblasts and follow up with those people to see how you can help them further in that particular area of service or product line.
2. Take a little extra time in segmenting your email lists and cater the content to those recipients so they begin to look forward to the value you add to their experience with you.
3. Spend a lot of time on the subject line of your email and don’t send it until you create one that you’re 100% sure your target customer would open because they simply can’t resist. Try out the A/B testing most services offer to optimize your open rates.

 
1%

1. Always treat your top 1% of loyal customers like royalty to create amazing word of mouth.
2. Create unique experiences that blow them away and they can’t resist telling all their friends about.
3. Give them VIP access to your events, give them unique perks, and/or create opportunities where they get to experience behind the scenes access, and document it via video or photos.

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