[2 Minute Read]
The key to your online presence is sitting in your back pocket! Your smart phone is a way to capture the footage you need to entice potential and past customers to spend their hard-earned dollar with you. One behind-the-scenes or how-to video could be all it takes. The beauty of that photo or video is that you can:
Take a look at our highlight reel we recently produced, combining a year's worth of footage, tap/click HERE to see it.
The point here is to be sure and map out the best use for the content that you take time, money and other resources to create. If you have a primary product or service that drives your revenue, creating a simple video that explains to potential customers and fans why and how it will make their lives easier and happier may be all you need to get people talking. The easiest way to do this is to go into airplane mode, dust off the white board and create a story board of the journey that your content can take each month.
If you have a particular theme or product/service emphasis for a specified time period, then why not spell out why your customers need to have your product or service on their radar. Just think, if you are located by the beach where hundreds of moms hang out each summer day waiting for their kids to finish up junior guards, don’t you think they’d like to know about a quick ‘n easy, grab ‘n go family lunch combo or beach day survival pack? Jump into your customers’ shoes for a moment and think about what would make their life easier and happier, then figure out where you need to be to catch their eyes and ears. Once a number of them know about you, they’ll talk and the magic of word of mouth will spread! The essential ingredient will be to spell it out for them since they’re bombarded by marketing as soon as they wake up each morning.
5 Tips To Take Your Quality Up A Notch
Our last point is to emphasize that if you strike the right chord with your target customer, they will literally jump in their car, drive to you, battle traffic and race into your store to pick up your product, especially if there’s an element of time-sensitivity.
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As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
The Santa Cruz Business Insurance Experts
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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