9 Ways To Easily Re-Use Your Social Media Content

[2 Minute Read]

The key to your online presence is sitting in your back pocket! Your smart phone is a way to capture the footage you need to entice potential and past customers to spend their hard-earned dollar with you. One behind-the-scenes or how-to video could be all it takes. The beauty of that photo or video is that you can:

1. Create a social media post
2. Use it as an updated Facebook page banner
3. Use it in your Facebook or Instagram story
4. Feature it in your e-newsletter
5. Edit it into a highlight reel of your business
6. Feature it as a homepage video on your website
7. Feature it as an image in the product/service section of your e-commerce listing
8. Create an edit that plays a primary role in your advertising
9. Use it to promote next year’s event
10. Plus there’s probably a few more uses that fit your specific situation

Take a look at our highlight reel we recently produced, combining a year's worth of footage, tap/click HERE to see it.
 
The point here is to be sure and map out the best use for the content that you take time, money and other resources to create. If you have a primary product or service that drives your revenue, creating a simple video that explains to potential customers and fans why and how it will make their lives easier and happier may be all you need to get people talking. The easiest way to do this is to go into airplane mode, dust off the white board and create a story board of the journey that your content can take each month.

If you have a particular theme or product/service emphasis for a specified time period, then why not spell out why your customers need to have your product or service on their radar. Just think, if you are located by the beach where hundreds of moms hang out each summer day waiting for their kids to finish up junior guards, don’t you think they’d like to know about a quick ‘n easy, grab ‘n go family lunch combo or beach day survival pack? Jump into your customers’ shoes for a moment and think about what would make their life easier and happier, then figure out where you need to be to catch their eyes and ears. Once a number of them know about you, they’ll talk and the magic of word of mouth will spread! The essential ingredient will be to spell it out for them since they’re bombarded by marketing as soon as they wake up each morning.
 
5 Tips To Take Your Quality Up A Notch

1. Purchase a simple tripod for $40-60 so you can create smart phone videos on the fly when you’re by yourself
2. Keep a running list of content ideas on your phone
3. Schedule time each week to create this magical content
4. Remember, there’s nothing better than a 20 second video on how a product will make people’s lives happier and easier
5. Look up Justin Brown of Primal Video on Youtube, any and all tips you need to use your mobile phone to go BIG with your video content.

 
Our last point is to emphasize that if you strike the right chord with your target customer, they will literally jump in their car, drive to you, battle traffic and race into your store to pick up your product, especially if there’s an element of time-sensitivity. 

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