THE $1-A-DAY MARKETING PLAN

Whether you’re a start up or a seasoned business, marketing is typically the first thing that’s cut when trying to trim the fat on spending. We highly recommend that you shy away from this practice, but if you need to slash your marketing budget, it is possible to promote your business for as low as one dollar per day. You may not believe it, but just like anything in life, you typically pay for convenience so you don’t have to work harder, which in this instance means that with just a little extra effort you can make a huge impression without spending very much at all.
 
Here’s how to do it in five steps:

1. Developing a strategic partnership with those businesses who align well with yours and have a similar target customer can be a definite route to explore. The first step is knowing your target market and being cognizant of where they shop, eat, and spend time during a normal day. Your being able to align with the right organization can help reach your target customer in a variety of different ways via a carefully selected partner.
2. If your target customer is family-based, explore the opportunity of aligning with a local non-profit that has a youth focus. Work together in producing the perfect event or program for families as many schools allow fliers to be placed in elementary school cubbies and backpacks when non-profits play a prominent role. 
3. If both you and your target customer use Facebook and/or Instagram, spending one dollar in advertising per day is a great way to reach those who will be interested in your product or service. Here's a how to video I created to show you how to do it. Diving into the intricacies of Facebook advertising allows you to reach those who have visited your website, specific city blocks and neighborhoods, as well as people who have interests in products just like yours. It can be a little overwhelming when diving in, but you can always tap the many tutorials Facebook offers.
4. Do you have an upcoming event or big news to share? Getting a little PR is a great way to spread the word, all it takes is your developing relationships with the reporters and influencers that communicate publicly about your industry. Just make sure that your email subject lines are so tempting that recipients can’t resist. Always try to send individual, personalized emails while picking up the phone and having a real conversation also works. Just make sure you’ve written down your top 3-5 points you want to convey, along with concise, memorable quotes that capture the essence of what you’re promoting. 
5. Using the film crew in your back pocket, a.k.a. your mobile phone, is a must for you as a business owner. When it comes to social media and building a loyal following, it’s essential to take your fans behind the scenes. From seeing where you source your ingredients to how you create your product or service, we always advise our clients to show people something they haven’t seen before.

If you'd like to dive deeper into the opportunity to develop your own customized, marketing strategy, we have a variety of options to help you develop what you need to make it all happen. We're here to help you go BIG, click here to learn how!