On a regular basis, we listen as new and seasoned business owners share how they ran a couple print or radio ads to help generate foot traffic and tell the world they’re open for business. And the story usually ends with the fact that they weren’t able to determine whether these marketing strategies worked or not, but they do know that they’ve now spent too much of their marketing budget. In today’s article, we want to provide you the steps to ensure that you’re properly approaching your marketing strategy before your extra time and budget is gone.
In our write ups, we like to give you the bottom line on best practices and when it comes to “getting your name out there,” there are ten essential steps to follow first. Keep in mind that we’re making the assumption that you’ve already conducted a decent amount of market research as well as brand development. With that said, here we go:
We realize this involves some work, but your efforts will certainly pay off. You may very well determine that your marketing can reach your target audience with very little money, which could be contradictory to the cold calls you receive on a regular basis. And one of our top tips is to make sure you’re always tracking your marketing, just be sure your employees are doing this for each and every customer. If you need assistance developing your own marketing program, we would enjoy the opportunity to simplify this process for you, provide an objective perspective and help make great things happen for your business.
We have a variety of resources we've developed too, so be sure to check out our line up as this component of our Small Biz Marketing Rx program gives you a completely free way to get real results in true DIY style.
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
The Santa Cruz Business Insurance Experts
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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