Whether you are located inside a shopping mall, strip center, downtown or off the beaten path, there is one vitally important aspect of your business that should never be forgotten...your store front. As a business owner, you wear quite a few hats each and every day and one of them should be to create a regularly-scheduled walk through with the perspective of your highly-valued customers you work so hard to reach.
If you're like most brick and mortar businesses, the ability to attract your target customer involves a great deal of time and in many cases, financial support. As we travel throughout our region, we observe quite a few best practices executed extremely well, while we also see a number of instances where just a little more attention to detail could convert that passerby into another tick on the traffic counter. Here are a few questions to ask that should always be top of mind when it comes to making that first impression:
We're all guilty of walking right by those little projects that gradually worsen over time or just need a little attention, but from a potential or loyal customer's perspective, these are all variables that factor into whether they will give you their business. We vividly remember driving by a restaurant that opened pre-holiday, but their store front was set back from the sidewalk and their only sign was blocked by the landlord's holiday icicle lights that still adorned the building in late January. This is a simple fix, but it's one of those areas that needs to be reviewed regularly from the customer's point of view...in this case, those month-long holiday tourists scanning the restaurant landscape may have just passed right by.
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
"Bryce is a true business partner whose expertise you can rely on when it comes to your marketing needs. When I was new to town and needed help crafting a plan of action for raising my company's visibility, Bryce gave me the tools and information I needed in order to take action right away.
He explained things in a way that I could understand (with zero marketing background) and addressed each of my needs with care. He really got into my business and I felt as if he was thinking as an internal advisor. He made strategic recommendations I hadn't thought of before and offered to connect me with relevant contacts in his network. Bryce is thorough, knowledgeable and he's a pleasure to work with. I highly recommend him and the Root Group's services."
- Sylvana Rochet, Founder, The Insightful Executive
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