[4 Minute Read]
Many business owners open their doors, send out direct mail, run an ad and cross their fingers. This works for very few because one critical element is typically missing. The mistake we see each and every day is that assumptions are being made as to what will convince customers to jump in their car, find & pay for parking and walk into your store or simply call you. All of those actions require a lot of effort for most of your customers and if your marketing isn’t motivating them to do so, then your time and money is being wasted.
Here are 4 steps to make your customers want to spend money with you:
If you don’t mind a little excel, just download our “marketing tracker,” which allows you to be on top of all your marketing efforts, spending and resources, just download it below.
And if you need some assistance in getting your marketing program organized so more people walk through your door, check out our services page so you can gain access to a secret weapon for your business.
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
The Santa Cruz Business Insurance Experts