It’s unfortunately become a reality, but many shoppers are now very accustomed to terrible customer service. Being placed on hold, waiting for employees to finish their text, and having to ask for help are just some of the frustrations that many consumers are faced with. Not only do these types of practices make your shoppers think of other alternatives, but it also places your reputation you’ve worked so hard to create in peril as customers are now accustomed to voicing their frustrations both offline and online.
We’ve learned over the years that the key to great word of mouth is placing a little positive “shock” into the customer experience.
Here are three ways to make your customers say “WOW!”
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
"Bryce is a true business partner whose expertise you can rely on when it comes to your marketing needs. When I was new to town and needed help crafting a plan of action for raising my company's visibility, Bryce gave me the tools and information I needed in order to take action right away.
He explained things in a way that I could understand (with zero marketing background) and addressed each of my needs with care. He really got into my business and I felt as if he was thinking as an internal advisor. He made strategic recommendations I hadn't thought of before and offered to connect me with relevant contacts in his network. Bryce is thorough, knowledgeable and he's a pleasure to work with. I highly recommend him and the Root Group's services."
- Sylvana Rochet, Founder, The Insightful Executive
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