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STANDING OUT AMONGST OTHER BUSINESSES CAN BE TOUGH, but don’t worry, Bryce gets to the Root of the Matter. He explains the importance of conducting a brand audit for your business and the importance of updating your online presence to differentiate your business. As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
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Are you a small business owner wanting to utilize influencer marketing to help grow your event attendance, customer base and/or brand awareness? In today's video, we speak with Aunt Lali of Food Trucks A Go Go, to walk her through how to make influencer marketing work for her business via Instagram.
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019. 3 Tips To Help Prevent Customers From Driving By For Years Before Coming Into Your Business9/4/2019
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Do new customers always say they've driven by for 5-10 years before making it into your business? Part of the issue might be your signage, so Shawn from Santa Cruz Signs is here with tips for 1) businesses preparing to open for the first time, 2) seasoned businesses with a lot of wear + tear from the weather, and 3) those of you who are mobile-oriented businesses curious about vehicle wraps.
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
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Are you part of the 95% of businesses who are operating on inaccurate financials? In today's Root of the Matter episode, we speak with Larry Hebert, the region's "Cash Flow Rock Star" who has helped businesses of all kinds turn their financials around so they're in control of their business and not the other way around. We discuss three mistakes that a majority of local business owners continue to make.
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
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Are you a small business owner wanting to exponentially grow your business’ exposure + success? In this video, we talk with Alex Wong, Founder of Upcycled Skate Art, to hear his three tips on how to best utilize collaborations as a small business owner!
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
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Are you a small business who is changing locations and wondering how to keep your current customers while increasing the amount of new ones? In this video, we talk with Jennalee Dahlen, owner of Yoso Wellness Spa, to hear her four tips on how she not only successfully relocated her small business, but boosted business in the process!
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
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Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm? In this video we speak with Ryan Stirm, Owner of Stirm Wine Co., to hear his three VERY insightful tips he has used to become what the SF Chronicle has described as one of the top "Winemakers to Watch" and someone who "will be influencing [the wine industry] for years to come."
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
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Are you a small business owner who is just starting out, and looking for direction in your marketing? In this video, we talk with Kamala Allison, owner of Fybr Bamboo, to find out her three tips she's learned in her first 12 months as a small business owner! As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
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Are you a small business owner who wants to create an impactful social media presence on your own? In this video, we talk with David Dennis, Co-Founder of Ventana Surfboards & Supplies, to find out his three tips for dominating social media as a solo-preneur! As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019. |
AuthorAs founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience. Weekly E-Newsletter
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"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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