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Pricing Strategy with Larry Hebert

​We're honored to be speaking with cash flow expert, Larry Hebert. I work with him on quite a few clients within the Small Business Development Center system and he's phenomenal! In this session, he's speaking with us about the strategy of pricing and how it's critical to the success of your business. Excuse some of the ambient noise as we sometimes work in slightly noisey, but cool locations, You're in store for some great detail to consider when you're pricing your products and services.
  • 1:20 - Pricing 101
  • 7:56 - How Pricing Impacts Your Forecast
  • 14:09 - Seasonal Pricing Strategy
Sit back, enjoy, and don't forget to take some notes, Larry has helped so many businesses from all industries turn around their business and you now have insight into his best practices!

If you have a minute, check out what Larry and Bryce are doing to transform Monterey Bay Area businesses, ​tap here!


What Our Clients Are Saying

"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then. 

Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"

Shala M., Co-Owner - YuBalance Fitness Studio


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(831) 824-4135

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180 7th Avenue #105
Santa Cruz, CA
​95062

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  • Home
  • About
  • Services
    • Marketing Plans
    • 1-On-1 Boot Camps
    • Business Consulting
    • Hire Bryce To Speak
  • Service Locations
    • Santa Cruz, California
    • San Francisco Bay Area
  • Testimonials
  • Blog
    • Tour