Marketing Program Agreement
(Please Print This Page For Your Records | Updated: 9/20/23)
We are pleased that you have selected Bryce Root to assist you with the following project(s):
Scope of Work
Bryce Root agrees to perform the following services for your business as set forth below:
Video Content Marketing Plan
Video Content Marketing Program Implementation
Fees
In connection with the performance of services described above, you agree to pay to Bryce Root the following fees:
Video Content Marketing Plan
Video Content Marketing Program Implementation
In connection with the performance of services described above, you agree to pay to Bryce Root one or more of the following fees as part of this month-to-month agreement (details describing each implementation plan described at rootgroupmarketing.com/marketing-plans). At the bottom of this page is where you will officially select the Implementation Level you'd like to proceed with:
Strategic Partnership Revenue Share Structure
Conditions to Our Performance of Services
In order for Bryce Root to perform services for you in an effective and efficient manner, you agree to:
Provide all information and documentation that Bryce Root may request from you or that may otherwise be useful to him in connection with the performance of services; and Immediately advise Bryce Root of any changes to your operations or other information that may require a change in the scope or particulars of the services.
Indemnification
You hereby agree to indemnify, defend and hold Bryce Root harmless from all claims, demands, losses, costs, expenses, obligations, liabilities, damages, recoveries and deficiencies, including interest, penalties and attorneys’ / professionals’ fees and costs, that the other may incur as a result of a breach of any term or representation contained in this Agreement by you or its agents or assigns, or your business’s implementation of the projects listed in the previous Scope of Work section provided to you and your business from Bryce Root.
Warranty
Bryce Root’s services are provided "as is" without warranty of any kind, either express or implied, to the fullest extent permissible pursuant to applicable law. Bryce Root further assumes no responsibility for, and makes no warranties or guarantees for its service, consulting or strategies.
Termination
This agreement will continue on a continuous monthly basis, but the "My Marketing Manager I and II" and "My Marketing Director" as well as "My Marketing Officer" and "Fractional CMO" and "Video Content Marketing Implementation Plan Retainer Plan's" Implementation Programs each require two months' paid notice before ending services or downgrading .
Independent Contractor Status
You understand that you are engaging Bryce Root as an independent contractor. This agreement is not intended to create any partnership, joint venture, co-ownership, agency, or employment relationship between us. Unless Bryce Root specifically agrees to, in writing, Bryce Root will not act for you as your agent or make commitments for you or on your behalf.
Miscellaneous
This agreement shall only be amended upon the written approval of both parties. You are not permitted to assign your rights, duties, or obligations under this agreement to any other party without Bryce Root's prior written consent.
This agreement constitutes the entire agreement between you and Bryce Root with respect to the performance of the services set forth above. This agreement supersedes any previous agreements between these parties relating to the performance of these services.
(Please Print This Page For Your Records | Updated: 9/20/23)
We are pleased that you have selected Bryce Root to assist you with the following project(s):
- Video Content Marketing Plan – In this 90-minute to 2-hour planning session we will devise a strategic, video content-based marketing plan for your business, we will mutually work together in this session as well as during the creation of the plan in devising a video content marketing program and plan for achieving your overall business and marketing goals.
- Marketing Program Implementation – Bryce Root and The Root Group will be orchestrating the logistics for implementing a strategic marketing program for your business, while throughout each month, you and Bryce Root will be mutually working together in various degrees of effort to ensure your video content marketing program is carried out and properly implemented in order to achieve your overall business and marketing goals.
Scope of Work
Bryce Root agrees to perform the following services for your business as set forth below:
Video Content Marketing Plan
- Deliverable: 12-month video content marketing plan to help your business achieve its business goals that are based upon a target customers and overall initiatives, bandwidth and budget of the business.
- Project turnaround: Up to one month, but this can easily be expedited, equating to as little as 2-2.5 weeks.
- Final product: A comprehensive, 12-month video content marketing plan documented in a visually-based presentation, an extensive excel file that includes your marketing budget, project manager, daily/weekly action plan, and other associated tools to keep your marketing program organized. An additional Asana.com-based platform will be created outlining key to do's and logistics to make it all happen on a daily, weekly, and monthly basis.
Video Content Marketing Program Implementation
- Deliverable: Implementation of your strategic marketing program to help your business achieve its business goal(s) that is based upon the plan and/or program that has been outlined and/or recommended by Bryce Root.
- Project turnaround: Ongoing. For all video-related projects including copywriting, graphic design and social media posting, a standard "two rounds of editing requests" apply. For further rounds of editing requests, an hourly fee will be applied for requested work to be completed.
- Final product: You will receive professional guidance and service in implementing your video content marketing plan and/or program developed by Bryce Root. This implementation will be based on the implementation plan you select as noted in the "Fees" section noted directly below.
Fees
In connection with the performance of services described above, you agree to pay to Bryce Root the following fees:
Video Content Marketing Plan
- Fee: $2,499 (Discounted from $2,999)
- One-time payment of $2,499 must be received before the Video Content Marketing Plan kick off meeting and project work can begin
Video Content Marketing Program Implementation
In connection with the performance of services described above, you agree to pay to Bryce Root one or more of the following fees as part of this month-to-month agreement (details describing each implementation plan described at rootgroupmarketing.com/marketing-plans). At the bottom of this page is where you will officially select the Implementation Level you'd like to proceed with:
- "My Marketing Manager I" Implementation Plan Fee: Monthly payment of $2,970 to be automatically billed to your credit card on file on the date of registration (pro-rated if necessary if beyond middle of month) while subsequent months will be automatically billed on the first of the month.
- "My Marketing Manager II" Implementation Plan Fee: Monthly payment of $4,400 to be automatically billed to your credit card on file on the date of registration (pro-rated if necessary if beyond middle of month) while subsequent months will be automatically billed on the first of the month.
- "My Marketing Director" Implementation Plan Fee: Monthly payment of $5,500 to be automatically billed to your credit card on file on the date of registration (pro-rated if necessary if beyond middle of month) while subsequent months will be automatically billed on the first of the month.
- "My Marketing Officer" Implementation Plan Fee: Monthly payment of $6,600 to be automatically billed to your credit card on file on the date of registration (pro-rated if necessary if beyond middle of month) while subsequent months will be automatically billed on the first of the month.
- "Fractional CMO" Implementation Plan Fee: Monthly payment will be determined and will be automatically billed to your credit card on file on the date of registration (pro-rated if necessary if beyond middle of month) while subsequent months will be automatically billed on the first of the month.
- Video Content Marketing Implementation Plan Retainer Fee: Monthly payment will be determined and will be automatically billed to your credit card on file on the date of registration (pro-rated if necessary if beyond middle of month) while subsequent months will be automatically billed on the first of the month.
Strategic Partnership Revenue Share Structure
- Shawn Adams of Monterey and Santa Cruz Signs upon recommending/referring a well-aligned client or business community member to The Root Group via various methods (including sending a custom video, business card delivery and/or introduction email to both this referred person and Bryce Root of The Root Group) AND this referred person or business contractually signs on with The Root Group for any form of paid project shall trigger the following referral "finders fee" schedule and infrastructure listed in the bullets below:
- For projects less than $9,999, a ten percent (10%) "finders fee" of that project's monetary fee (after transactional payment platform fees are applied) will be credited towards Shawn Adams' monthly fees associated with the video content marketing implementation program that is being provided by The Root Group. For projects of $10,000 or more, a five percent (5%) "finders fee" of that project's monetary fee (after transactional payment platform fees are applied) will be applied towards Shawn Adams' monthly fees associated with the video content marketing implementation program that is being provided by The Root Group. For projects related to referred clients that enter into a monthly retainer-related payment and service program with The Root Group, the previously-mentioned "finders fees" shall continue for three (3) months' time from the date of the first month's retainer fee paid to The Root Group. Likewise, for those referred parties that hire The Root Group for various, ongoing projects at different fee levels that are not part of an official retainer system, the previously mentioned "finders fee" credits shall also continue for three (3) months' time from the date of the first project. There is no limit to the number of projects that can occur in these three (3) months that apply to the "finders fee" schedule. All transactions and credits towards services will be tracked on a Google sheet administered by Bryce Root that both Shawn Adams and Bryce Root have access to for up to minute viewing of the revenue share program's status.
- This Revenue Share program's per project referral "finders fee" and credit that is applied to services provided to Shawn Adam by The Root Group shall not hold monetary value if the credit amount exceeds service fees for services provided. These "finders fees" can only be applied to service fees incurred by Shawn Adams for services provided by Bryce Root and The Root Group. While a "bank" of credited "finders fees" can accumulate, these monies are not able to be cashed in, they can only be applied to service fees accumulated for services provided by The Root Group. In addition, if services by The Root Group to Shawn Adams end or enter a state of hiatus, any "finders fee" credits accrued shall not hold monetary value outside of being a credit towards future services by The Root Group to Shawn Adams. After a period of six (6) months, any credited amounts of "finders fees" shall no longer exist.
- In addition, as an additional "Added Value" to this arrangement, Shawn Adams, Monterey Signs and Santa Cruz Signs shall receive the following benefits for the life of Shawn Adams and Bryce Root both being in an active partnership together, included in the bullets below:
- Shawn and his two companies will receive exclusive signage sponsorship sponsor status in all of Bryce Root's social media-based content, which can but is not required to include: 1) Weekly video-based content posted to LinkedIn and Instagram; 2) Verbal and visual call outs via on-camera, editing, and copy within social media posts i.e. tagging; 3) Highlighted on RootGroupMarketing.com as exclusive signage sponsor; 4) Santa Cruz Record weekly eblast logo inclusion with Bryce Root's content; and 5) Bryce Root's zoom studio backdrop to include Shawn Adam's company logos in foam core form during Bryce Root's regular zoom meetings, webinars and presentations to the small business community. Any deliverables needed to fulfill this sponsorship, such as logos, photos, video clips, foam core-based imagery, etc. that is outside of the services provided by The Root Group and Bryce Root to Shawn Adams shall be provided by Shawn Adams and his companies.
Conditions to Our Performance of Services
In order for Bryce Root to perform services for you in an effective and efficient manner, you agree to:
Provide all information and documentation that Bryce Root may request from you or that may otherwise be useful to him in connection with the performance of services; and Immediately advise Bryce Root of any changes to your operations or other information that may require a change in the scope or particulars of the services.
Indemnification
You hereby agree to indemnify, defend and hold Bryce Root harmless from all claims, demands, losses, costs, expenses, obligations, liabilities, damages, recoveries and deficiencies, including interest, penalties and attorneys’ / professionals’ fees and costs, that the other may incur as a result of a breach of any term or representation contained in this Agreement by you or its agents or assigns, or your business’s implementation of the projects listed in the previous Scope of Work section provided to you and your business from Bryce Root.
Warranty
Bryce Root’s services are provided "as is" without warranty of any kind, either express or implied, to the fullest extent permissible pursuant to applicable law. Bryce Root further assumes no responsibility for, and makes no warranties or guarantees for its service, consulting or strategies.
Termination
This agreement will continue on a continuous monthly basis, but the "My Marketing Manager I and II" and "My Marketing Director" as well as "My Marketing Officer" and "Fractional CMO" and "Video Content Marketing Implementation Plan Retainer Plan's" Implementation Programs each require two months' paid notice before ending services or downgrading .
Independent Contractor Status
You understand that you are engaging Bryce Root as an independent contractor. This agreement is not intended to create any partnership, joint venture, co-ownership, agency, or employment relationship between us. Unless Bryce Root specifically agrees to, in writing, Bryce Root will not act for you as your agent or make commitments for you or on your behalf.
Miscellaneous
This agreement shall only be amended upon the written approval of both parties. You are not permitted to assign your rights, duties, or obligations under this agreement to any other party without Bryce Root's prior written consent.
This agreement constitutes the entire agreement between you and Bryce Root with respect to the performance of the services set forth above. This agreement supersedes any previous agreements between these parties relating to the performance of these services.