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If you’re like most business owners, you’ve been burned by marketing tactics like direct mail, Facebook ads, and producing your own events. Here are 20 tips in areas ranging from advertising to PR and social media to help make your life easier and your business more successful.
Customer Experience Audit
Go BIG: If you'd like to dive deeper into the opportunity to develop your own customized, marketing strategy, we have a variety of options to help you develop what you need to make it all happen. We're here to help you go BIG, click here to learn how!
As founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience.
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The Santa Cruz Business Insurance Experts
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
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