SPORTS BUSINESS MARKETING + VIDEO CONTENT STRATEGY
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wHERE FRONT OFFICE DECISION MAKERS GET ANSWERS TO ALL THINGS SPORTS CONTENT ROI + MONETIZATION

"HOW DO YOU ACTUALLY PROVE CONTENT ROI TO OWNERSHIP + ​SPONSORS?"
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"SPONSORS WANT MORE DIGITAL CONTENT
​FROM US, HOW DO WE PACKAGE IT & PRICE IT?

"WHY CAN'T WE POINT TO A SINGLE DOLLAR
​OF REVENUE COMING DIRECTLY FROM ​OUR CONTENT?"


"HOW DO WE BUILD A YEAR-ROUND CONTENT
​OPERATION WITH ONLY 1-2 PEOPLE?"

​"THE TURNKEY STRATEGY FOR FAN
ENGAGEMENT ​THAT JUST ABOUT EVERY
​TEAM DOESN'T SEE, EXPLAINED"

​"RANDOM VIDEO CONTENT VS.
VIDEO SERIES, WHICH DO
​SPONSORS WANT TO PAY YOU FOR?"

​"HOW TO BREAK THROUGH YOUR
SPONSOR/PARTNERSHIP INCOME PLATEAU"

​"PACKAGING AND PRICING CONTENT:
Upselling Current Sponsors"

​HOW TO BRIDGE THE MID-TIER
​SPONSOR LEVEL GAP
OTHER LINKS: VIDEOGRAPHY + DOCU-SERIES | RESOURCES | CASH+CAMERAS

What Our Clients Are Saying

"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then. 

Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"

Shala M., Co-Owner - YuBalance Fitness Studio


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Contact Us

(831) 824-4135

Location

By Appt. Only
180 7th Avenue #105
Santa Cruz, CA
​95062

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Copyright 2026 Root Group Marketing LLC
  • HOME
  • TEAMS+LEAGUES
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  • Architect
  • Testimonials
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  • About
  • VID SERIES