Hi Mike,
I'm Bryce Root, Founder of Root Group Marketing in Santa Cruz. We specialize in helping Bay Area sports organizations unlock untapped income and since I'm a big fan of the Union, I wanted to make sure my operation was on your radar.
You're already creating cool content that fans love via Lost Coast Media and your internal team, but as a marketing, video + monetization strategist, I just couldn't hold my tongue any longer as I see a genuine opportunity for you and the club. While I'm external, I'm seeing what looks like a genuine ROI opportunity for you in case your content isn't already producing revenue. Seems to me like you have a stellar sponsorship and biz dev team that would jump at the chance to sell/upsell more inventory.
So I thought I'd provide some numbers for you (full breakdown further below).
MBFC produces engaging content that's focused on fan engagement, but competitors like your rival, Oakland Roots, are predictably generating $750K+ annually from similar content through strategic monetization frameworks. The difference isn't content quality—it's the revenue infrastructure that turns views into profit through sponsor integration and multi-platform distribution strategies...as you know distribution is one of the keys in all this.
What we've found is that by adjusting MBFC's content strategy, and adding proven sponsor integration and revenue frameworks that work with your existing content workflow, there's potential to generate $480,776 net profit as a starting point. I didn't include your app, MBFC2 or even camps as this was a very "lite" version of what we do. I've mapped out the complete financial breakdown below with the asterisk being the costs decreasing due to your current efficiencies, and opportunities increasing with those I'm not aware of.
I'd love a chance to chat about some of these opportunities if you're up for it.
Here's a link to book a session with me - just a genuine chat to talk video content and answer any questions you have.
Many thanks,
Bryce Root
I'm Bryce Root, Founder of Root Group Marketing in Santa Cruz. We specialize in helping Bay Area sports organizations unlock untapped income and since I'm a big fan of the Union, I wanted to make sure my operation was on your radar.
You're already creating cool content that fans love via Lost Coast Media and your internal team, but as a marketing, video + monetization strategist, I just couldn't hold my tongue any longer as I see a genuine opportunity for you and the club. While I'm external, I'm seeing what looks like a genuine ROI opportunity for you in case your content isn't already producing revenue. Seems to me like you have a stellar sponsorship and biz dev team that would jump at the chance to sell/upsell more inventory.
So I thought I'd provide some numbers for you (full breakdown further below).
MBFC produces engaging content that's focused on fan engagement, but competitors like your rival, Oakland Roots, are predictably generating $750K+ annually from similar content through strategic monetization frameworks. The difference isn't content quality—it's the revenue infrastructure that turns views into profit through sponsor integration and multi-platform distribution strategies...as you know distribution is one of the keys in all this.
What we've found is that by adjusting MBFC's content strategy, and adding proven sponsor integration and revenue frameworks that work with your existing content workflow, there's potential to generate $480,776 net profit as a starting point. I didn't include your app, MBFC2 or even camps as this was a very "lite" version of what we do. I've mapped out the complete financial breakdown below with the asterisk being the costs decreasing due to your current efficiencies, and opportunities increasing with those I'm not aware of.
I'd love a chance to chat about some of these opportunities if you're up for it.
Here's a link to book a session with me - just a genuine chat to talk video content and answer any questions you have.
Many thanks,
Bryce Root
MBFC Content Revenue Analysis:
From $7,148 to $753,676 Annually
Current Revenue Analysis
Estimated Current Annual Content Revenue: $7,148
- Instagram: $5,148 (based on HypeAuditor earnings estimate of $429-588/month)
- Website: ~$2,000 (minimal display ads, no sponsored content)
- All Other Categories: $0 (no monetization currently)
Revenue Increase Breakdown
Total Revenue Opportunity: +$746,528 annually
Largest Growth Opportunities:
- YouTube/Video Series/Docu-Series: +$507,600 (100% new revenue stream)
- Website/Community: +$82,000 (4,100% increase from current)
- Instagram: +$78,228 (1,520% increase from current)
- TikTok: +$32,400 (100% new revenue stream)
Key Insights
Current State:
- MBFC generates approximately $7,148 annually from content
- 72% of current revenue comes from Instagram monetization + traditional avenues
- Zero revenue from video content, email, SMS, or influencer partnerships
- No integrated sponsorship strategy across any platform
- 10,450% total revenue increase from current baseline
- $746,528 in new annual revenue through strategic sponsorship integration
- $480,776 net profit after implementation costs
- 176% ROI on content investment
- From $7,148 to $753,676 annually
- From basic social media earnings to comprehensive content monetization
- From zero sponsor integration to multi-platform revenue streams
- From reactive content to a strategic, year-round monetized content ecosystem
This analysis shows that MBFC is currently capturing less than 1% of their content monetization potential, representing a massive untapped opportunity for revenue growth through strategic sponsorship integration.