SPORTS BUSINESS MARKETING + VIDEO CONTENT STRATEGY
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STEP ONE:
WATCH "FIX YOUR
CONTENT ROI" VIDEO
​

ECOSYSTEM OVERVIEW
SECURE YOUR SPOT
VIRTUAL OR ONSITE
SPEAK WITH BRYCE

If what you just watched resonated, it's because you're already living it. You have a content operation of some kind, maybe one person, maybe two and despite the effort, the posts, the highlight reels, and the growing follower count, nobody in your building can point to a specific dollar of revenue that came directly from that content.

The Sports Content Revenue Accelerator exists to fix exactly that. In 30 days, we build your complete Content Revenue Ecosystem Blueprint, a fully custom, property-specific roadmap that identifies where your $250,000 to seven figures in untapped annual net income is hiding and exactly how to go get it. Not a template. Not a generic strategy deck. A blueprint built entirely around your organization, your market, your assets, and your goals.


Every Accelerator engagement comes with the same guarantee in writing: we will identify at least $100,000 in new net annual income for your property during the audit process, or you receive a full refund (minus travel for the Onsite Accelerator). We have never issued that refund, not because we've been lucky, but because the money is always there.

Our AI-enhanced audit process identified over $12,500,000 in hidden revenue for clients in just the last 12 months alone, across sports properties that looked, on the surface, a lot like yours. Our intensively-deep + proprietary library of intel and data across all sports and subject matter allows us to frame comparisons and scenarios no one comes close to touching.

We work exclusively with Tier 2 and niche sports organizations and the athletes who compete in them, which means every insight, every framework, and every revenue stream we identify comes from deep inside the world you're actually operating in, not adapted from a generic marketing playbook built for someone else's industry. Plus our Founder, Bryce Root is a practitioner of all the world ranging from video editing and creator clipping to retail finance strategy and AI technology.


We accept one sports property Accelerator client per month. If you're ready to find out exactly what your property has been leaving on the table, the next step is to sign up to secure your spot, or book a 30-minute Revenue Opportunity Call, no pitch, no pressure, just your numbers and an honest conversation about what's possible. If it's a fit, we'll talk about next steps. If it's not, we'll tell you that too.

Book your call below, or reach Bryce directly at (831) 824-4135 or [email protected].

The full program details  including everything that's included in the Ecosystem Blueprint, the three implementation paths, and the complete pricing are in the Ecosystem in Detail button below.

​

STEP TWO:
take action
​

ECOSYSTEM OVERVIEW
SECURE YOUR SPOT
VIRTUAL OR ONSITE
SPEAK WITH BRYCE

IN CASE YOU'RE INTERESTED...

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A BIT ABOUT BRYCE ROOT, OUR FOUNDER + MONETIZATION ARCHITECT

As a San Francisco Bay Area native, Bryce Root, Root Group Sports Content Marketing's Founder, started his sports career in Tacoma, Washington after graduating from Pacific Lutheran University in Exercise Science, as a professional cycling coach, working with top regional and national cyclists in road, mountain and cyclocross. Invited as Team Manager for the United States' first European World Cup Cyclocross Team in 1996 in the lead up to the Munich, Germany World Championships, this is where his love for cycling and endurance sports transitioned into making it a career.

After receiving his Masters Degree in Sports Business from top-ranked U.S. and worldwide program, University of San Francisco in 2001, he joined FCB Global, previously known as Foote, Cone & Belding's Sports Marketing Division where he also assisted their global advertising division working on high profile sports and consumer brand accounts.

While job offers in the next number of years took him outside of sports, Hispanic marketing and managing large scale event and destination marketing for one of the nation's top retail ownership groups was his focus. Given the opportunity to establish The Root Group in 2014 to help Bay Area companies as a marketing strategy consultant, it was in 2024 that he came full circle to return to his sports marketing roots. And this is when Root Group Marketing's Sports Content operation was born.

Having overseen multi-million dollar marketing budgets while also being a practitioner of all things video content strategy through out his career, his focus has always been on being tech-forward with the super power of staying on top of the many industries that shape how content evolves on a daily basis.

When off the clock, he's organizing underground 100 mile mountain bike adventure races, trying out new sports and monitoring the international sports content ecosystems that change at lightspeed.

Below is a week in the life of Bryce, to get a peek into what he does...

WEEK IN THE LIFE OF FOUNDER, BRYCE ROOT

OTHER LINKS: VIDEOGRAPHY + DOCU-SERIES | RESOURCES | CASH+CAMERAS

What Our Clients Are Saying

"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then. 

Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"

Shala M., Co-Owner - YuBalance Fitness Studio


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Contact Us

(831) 824-4135

Location

By Appt. Only
180 7th Avenue #105
Santa Cruz, CA
​95062

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