2/11/26 UPDATE
bRYCE Root HAS BEEN contacting the top 8 athletes to confirm their participation. if any of them decide not to participate or do not respond within 48 hours, we begin to call up athletes #9 - #16. The top 8 can still confirm, but their spots might get taken. The list of all 16 are below, keep in mind these are the minimums of what's possible for them based on our audit of their current content infrastructure.
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​The Cash + Cameras bracket isn't just a competition - it's a movement. Let's get the Greater Bay Area's athletes ready for 2026!

Our Founder, Bryce Root always has an annual campaign to give back, let's go!

We're proving that passion deserves profit, that grit deserves guaranteed income, and that one injury shouldn't end a career, and you don't need to be podium-dependent or work a full time job to be an athlete.

16 dedicated alternative sport athletes will compete to grab what could be an opportunity of a lifetime.

Year round monetization is possible.


Valued at well over $20K, this opportunity will have some hidden bonuses for the winner!

From gravity-dependent to financially independent.
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The stakes are high, Root Group Marketing along with our videographer partners (Leveraged Digital Studio + GM Films) will be gifting a cumulative, 100% free service package valued at over $20,000 to provide not only a docu-style video series, but the video-based content blueprint that orchestrates multiple income streams for your operation. Creating content-based assets opens up the possibility to create year-round income and expand traditional advertising and sponsorship sources.

From NIL athletes to seasoned pros, we're here to help you fast track your 2026 business goals and overall vision for what you want to accomplish. 

"It kills me to hear and see athletes take on their mission the way it has always been done for decades. The world of content monetization may be scary, but it doesn't need to be. We'll help you impact your income statement in 2026, we may even have a few surprises for all our entrants."

- Bryce Root -
-Athlete Advocate + Founder, Root Group Marketing-
HOW IT WORKS
THE WINNER GETS...
The very lucky bracket winner will be gifted a handsome package of services made up of two primary phases.

FIRST, the winner will be gifted a complimentary onsite 30-Day Sports Content Revenue Accelerator audit and blueprint valued at an estimated $12,500 due to the complexity typically found within these types of operations.

​AND SECOND, a complimentary docu-series or video series that's based upon what's strategically crafted within the Content Revenue Accelerator that Bryce Root and The Root Group Marketing team develop. The format, number of episodes, concept, storyline and all the intricacies of the series will be dependent on the blueprint that's developed, but will have two of Root Group Marketing's go-to SF Bay Area videographers and editors, GM Films and Leveraged Digital Studio, shooting and editing while Bryce Root himself will be "on set" as Producer of your newest content asset. Let's say this ends up being a Trailer for the series, along with it being a special 3-part docu-series, that in itself will be valued at over $17,500 as a starting figure. So you have an idea of what we're looking at here.

In the end, you as the winner will be gifted an opportunity of a lifetime, because now, you will have a complete blueprint as well as a family of assets that sponsors and partners can be plugged into, substantially boosting your 2026 income streams.

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    ATHLETE NAME, iMAGE, liKENESS and pARTICIPATION aGREEMENT