(Tap/Click YouTube Icon to Subscribe / CC for Captions)
Having trouble staying focused on your marketing goals as a small business? In this video, we talk about four ways to bypass those “shiny objects” that distract your business from reaching its’ full potential! As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx Want to take your business to the next level? tap/click the button below to explore your options for going BIG in 2019.
0 Comments
(Tap/Click YouTube Icon to Subscribe / CC for Captions)
Are you a Bay Area small business located off the beaten path? In this video, we talk to Botanic and Luxe, one of the all-star businesses in downtown Santa Cruz as they take you through the basics of how to get more foot traffic if you're not located on main street. As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
(Tap/Click YouTube Icon to Subscribe / CC for Captions)
Frustrated with not being able to use the swipe up feature in Instagram stories? Here are two ways you can make that happen using Instagram TV and Instagram ads. We keep it short and to the point so you can use these options right away and get people swiping up on your crazy awesome content! As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
(Tap/Click YouTube Icon to Subscribe / CC for Captions)
In this video, special guest, Karen Kefauver and Bryce Root cover the top 5 things every small business owner should be doing on social media. With three of the five tips geared towards Instagram, this is a super-timely video that will help provide you with some motivation and clarification on strategies that most people surprisingly forget to take advantage of. As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this collaboration video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
The 1-Hour Per Month Marketing Program
Too busy to even think about your marketing, but need a marketing program now? You have the opportunity to spend 1 hour per month on your marketing so you can focus on your business. Click "Learn More" below to see how it works.
Episode Three
(Tap/Click YouTube Icon To Subscribe / CC For Captions)
Episode Two
Episode One
Watch as small business marketing advocate + strategist, Bryce Root takes you behind the scenes in this four part mini-documentary series. Look on as one local Santa Cruz, CA business develops a comprehensive marketing program from start to finish, enabling them to highly differentiate themselves while boosting sales, foot traffic and brand awareness in a highly competitive market. As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video series was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out. Want to take your business to the next level, tap/click the button below to explore your options for going BIG in 2019.
The 1-Hour Per Month Marketing Program
Too busy to even think about your marketing, but need a marketing program now? You have the opportunity to spend 1 hour per month on your marketing so you can focus on your business. Click "Learn More" below to see how it works.
(Tap YouTube Icon To Subscribe / CC for Captions)
In part 1 of this video series on creating video content, I share quite a few best practices on how to consistently create it so you don't end up with months between each of your videos. If you're able to consistently create video content, you'll see the benefits within just a couple months. Stay tuned for part two where we get into which gear you should use for streamlining your video production. Want to jump into video content, but need some help, tap or click the "Learn More" button below to see how we can help.
The 1-Hour Per Month Marketing Program
Too busy to even think about your marketing, but need a marketing program now? You have the opportunity to spend 1 hour per month on your marketing so you can focus on your business. Click "Learn More" below to see how it works.
(Tap/Click YouTube Icon to Subscribe / CC For Captions)
Don't Keep Doing What You've Always Done! Attention small business owners, don't keep doing what you've always done, it's time to go BIG with your marketing! The goal of this 3-minute short motivational film is to get you fired up and to switch things up for 2019. This is your chance to kick off 2019 in a very BIG way, whether you want to turn things around or maybe it's time to transform and expand your operation...don't let the day to day get in the way, it's time to work on your business, so let's activate your inner marketer, LET'S GO! Explore Your Options!
The 1-Hour Per Month Marketing Program
Too busy to even think about your marketing, but need a marketing program now? You have the opportunity to spend 1 hour per month on your marketing so you can focus on your business. Click "Learn More" below to see how it works.
(Tap/Click YouTube Icon to Subscribe / CC for Captions)
In the finale episode of the Small Biz Mktg Rx Tour, we speak with our October Marketing Award winner, juice co. LG Co-Founder, Katelin Slifer. She has been in business for 3 years and has a hyper-diverse marketing program for her locally-sourced + hand-crafted juice company. When she began, her goal was to have everyone in Silicon Valley's South Bay region think of her business when they thought about juice. Guess what, she's made that happen through a comprehensive amount of community immersion via strategic partnerships, social media, events, pop-ups, collaborations, creative promotions + programming and so much more.
Also in this episode is a warp-speed look back at our travels through our San Francisco and Monterey Bay Area regions. Not only have we tackled topics ranging from influencer marketing to renovating old school marketing, we've visited businesses ranging from e-bike boutiques to skydiving companies from San Francisco all the way to Carmel Valley. Stay tuned as we prepare for the launch of our next series where we take viewers behind the scenes of helping a local business transform their marketing program...something, you don't normally get to see and a valuable look at what's possible for your business and how to go about it. Time Stamps Warp-Speed Tour Recap: 0:30 juice co. LG Interview: 2:26 Award Presentation: 5:36 What's Next: 6:23
The 1-Hour Per Month Marketing Program
Too busy to even think about your marketing, but need a marketing program now? You have the opportunity to spend 1 hour per month on your marketing so you can focus on your business. Click "Learn More" below to see how it works.
(Tap/Click YouTube Icon to Subscribe / CC for Captions)
If you've been in business for over ten years, then you're likely relying on traditional marketing tactics that seem to be increasingly less effective. Now is the absolute perfect time to change up your marketing program and discover what you need to differentiate from your competition and get noticed by your target customers. In this episode, we speak with Marty Breen, Owner of Forward Motion Sports in Danville, CA. He has been in business for 27 years and has tried just about every marketing tactic in the book. We talk about how to use himself, his staff and his customers to create an online marketing program that's seen by thousands rather than hundreds, all while spending a lot less money. Bryce also includes a warning for business owners that are on the verge of doing the same old thing in 2019. By doing this you're setting yourself up for what could be declining results, so watch as Bryce gets you fired up to go a little BIGGER and prepare for 2019 now. Along those lines, once you've watched this episode, head to our Rx page to watch our #Plan2019Now video series that walks you through getting a marketing plan together as well as what you need to be considering for your 2018 holiday marketing program. Use our Tracker to plan out 2019 marketing, but be sure to visit the Rx page to get the full walk through.
(Tap/Click Youtube Logo to Subscribe / CC for Subtitles)
In this Small Biz Mktg Rx Tour Stop episode, we visit the Salinas, CA region where we speak with Jackie Foust of Skydive Monterey Bay about all things content marketing and how to do it all when you only have a little time each week. We then venture into the heart of Salinas to answer questions like: 1) Why aren't my e-newsletters being opened, 2) How do I get my Facebook ads to work, 3) How do I battle Amazon, and 4) How to stop future customers from driving by for 5 years?
The Ultimate 1-on-1 Boot Camp
|
AuthorAs founder of The Root Group, Bryce Root has a sincere passion for helping small business owners via his 20+ years of diverse marketing experience. Weekly E-Newsletter
Archives
March 2020
Categories
All
|
"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then.
Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"
Shala M., Co-Owner - YuBalance Fitness Studio
View more reviews