SPORTS BUSINESS MARKETING + VIDEO CONTENT STRATEGY
  • HOME
  • TEAMS+LEAGUES
  • ATHLETES
  • Architect
  • Testimonials
  • About
Picture


​alternative sports athletes:
How does adding $2K-$5K OR MORE PER month in predictable content-driven income sound, in just 2 hours/month?

​"We know the content hamster wheel sucks, BUT what if we told you that there are alternatives that get you back to training and competing with content as an afterthought?

Or if the FULL ON, QUIT MY DAY JOB, f/t athlete route is your focus, we got you."

-Bryce Root, Root Group Marketing Founder
Picture

OUR MISSION

Our mission is to make creating content income streams as easy as possible. We base our content ecosystems and the tech stack's powering them on your weekly bandwidth, monthly budget, and overall goals you have for your career. Whether it's $350/month or $5,000 monthly budget, we'll develop a turnkey way to monetize your personal brand in the easiest way possible.

Injuries and Insta hacks shouldn't stop your career in its tracks, let's diversify your income streams + make them year-round.

Check Out This Year's Annual Giving Back Competition:
Record Open Water Swimmer vs. Changemaker Big Wave Surfer vs. HOF Skateboarder Competition Final
Picture

current ecosystem build out

Picture
​"This is so exciting! Thank you so much for
being an advocate and partner
​for those of us in niche sports!"
- CATHERINE BREED

RECENT ATHLETE MONETIZATION opportunity REVIEWS

Picture

what's in the works

We don't want the RED HOT Athlete Economy to pass you by. Dreaming of getting advice from the real-life authorities in sponsorship, branding, athlete-specific finance strategy + taxes, YouTube + social media, and your overall operation as an Athlete-PRNR? We're working on that and we're getting close to releasing it, stay tuned. Coming soon, Athlete-PRNR OS.

CHOOSE YOUR ACCELERATOR

We bet you like to move relatively fast. We do too. All our programs are meant to fast track results and get you to where you want to be a lot quicker, all while ensuring we're attacking business goals along the way. From our Accelerator-Lite Monetize 365 to our Onsite + Virtual Accelerators, all the details are below.
Picture
Picture
EMAIL BRYCE ROOT WITH QUESTIONS
or SCHEDULE A ZOOM

Picture
We know most athletes don't have lump sums sitting around so we built a 12-month payment option so the investment pays for itself before you're even done paying. The only question is how much are you leaving on the table right now?
​
Picture
EMAIL BRYCE ROOT WITH QUESTIONS
or SCHEDULE A ZOOM

Picture
The same goes for the ONSITE ACCELERATOR, you'll get access to a 12-month payment option so the investment pays for itself before you're even done paying. This literally is the kitchen sink to fast track your monetization makeover.
Picture
EMAIL BRYCE ROOT WITH QUESTIONS
or SCHEDULE A ZOOM

​OUR GUARANTEE
Picture

WHO IS THIS FOR?
Picture

TAKE ACTION, SPOTS ARE LIMITED!
Picture
Picture
GET STARTED RIGHT NOW

FAQ'S
​Q: As an athlete, I'd love a blueprint, but I'll probably need help in the execution, does this program do that?
Bryce Root develops intricate, hyper-personalized plans that fit your precise situation, bandwidth and budget. From DIY to "I have $900/month for a videographer/editor," Bryce has vetted and handpicked his "Group" of providers and resources in all areas and scopes from athlete/creator-friendly CPA's to high profile sponsorship specialists and budget-friendly video editors. 

Q: What's the difference between Virtual and Onsite?
Virtual is a true deep dive into your organization while the Onsite gives us full immersion and personal access to key relationships and real-time opportunity development and we get to see the absolute full picture you have to work with.

Q: Do you work with athletes of all kinds, all sports?
Yes! We specialize in alternative and second tier 2 sports athletes. From rugby and big wave surfing to Olympic sports.

Q: What if I'm not ready for the full program?
Start with our NEW Monetize 365 Accelerator Lite program. It will show you exactly what's possible and help you decide your next step. We even credit your Virtual and Onsite Accelerators with its purchase.

Q: Do you guarantee results?
Yes we do...if we can't find $100,000 in annual, net income, your investment gets refunded minus any travel expenses if you're in the Onsite Accelerator program.

RECENT AUDITS
Picture

Picture

NOTHING TO LOSE OTHER THAN 6-FIGURES OF UNTAPPED INCOME

SCHEDULE A ZOOM NOW

GET STARTED NOW

​​Call (831) 824-4135 or email us and we'll start things rolling.
OTHER LINKS: VIDEOGRAPHY + DOCU-SERIES | RESOURCES | CASH+CAMERAS

What Our Clients Are Saying

"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then. 

Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"

Shala M., Co-Owner - YuBalance Fitness Studio


View more reviews

Contact Us

(831) 824-4135

Location

By Appt. Only
180 7th Avenue #105
Santa Cruz, CA
​95062

Privacy Policy
Disclaimer
Copyright 2026 Root Group Marketing LLC
  • HOME
  • TEAMS+LEAGUES
  • ATHLETES
  • Architect
  • Testimonials
  • About