Hello David,
Below, you'll get a taste of what's possible. Due to so many moving parts coming down the line, I chose to focus on your current All Florida Pickleball family of digital assets and some easily implementable elements.

As you can see the ranges can be quite wide, but it demonstrates what's possible based on the priority it is given, all while using your current core team, but adding what I refer to as a "sheditor" or "shooter and editor" at $4K/month (factored into financials below) that simply captures the content that's outside of + complimentary to your livestreams, current podcast and content mix.

The key will be for us to blueprint out your "content machine" to develop + orchestrate the ROI you're aiming for overall, as your media empire is constructed to support and expedite it all.

Lots to digest here, but as you can see there's definite opportunity here, as is. Factor in what you have in development and it's quite exponential. I've run some numbers and done some comparisons beyond what's below and it's quite substantial. 

I look forward to chatting with you and your core team on Monday at 2:45 Eastern, just be sure to send along the log in details when you have a chance.

Many thanks,
​Bryce
All Florida Pickleball: In-House Content & Revenue Roadmap

All Florida Pickleball: In-House Content & Revenue Roadmap

Optimized for current staff + $4,000/month video producer. Lean, scalable, high-ROI content operation delivering 230%-1,322% returns.

$223K-$960K
Year 1 Revenue Potential
230%-1,322%
ROI Range
1,000+
Content Pieces/Year

Team Structure & Responsibilities

□

Social Media Manager

Strategy, copywriting, scheduling, community management, sponsor fulfillment

□

Core Team

On-camera talent, tournament coordination, administrative support

□

Video Producer ($4,000/mo)

Filming, editing, graphics, repurposing, multi-platform distribution

All content creation, editing, and distribution handled internally

Annual Investment Breakdown

Category Annual Cost
Video Producer $48,000
Software/Platforms $4,092
Equipment (Year 1) $8,000–$12,000
Variable/Travel $5,000–$15,000
Total (Year 1) $65,000–$95,000

Content Production Capacity

48–96
Email Newsletters/year
240–360
TikTok/IG Reels/year
48–72
YouTube Videos/year
48–96
Podcast Episodes/year
12–24
Match Day Live/year
96–144
Blog Posts/year

1,000+ content pieces annually with current team + video producer

Prioritized Revenue Model (In-House)

Channel Investment Revenue Net Profit ROI
Email Newsletter $1,500 $15K–$75K $13.5K–$73.5K 900%–4,900%
SMS Strategy $1,000 $8K–$45K $7K–$44K 700%–4,400%
TikTok/IG Reels $2,000 $25K–$120K $23K–$118K 1,150%–5,900%
Podcast Video $8,000 $35K–$150K $27K–$142K 338%–1,775%
Website/Blog SEO $2,000 $15K–$90K $13K–$88K 650%–4,400%
Match Day Live $8,000 $25K–$85K $17K–$77K 213%–963%
YouTube Series $10,000 $25K–$145K $15K–$135K 150%–1,350%
Documentary $35,000 $75K–$250K $40K–$215K 114%–614%
TOTAL $67,500 $223K–$960K $155.5K–$892.5K 230%–1,322%

Key Success Factors

✓ Efficient In-House Production

1,000+ content pieces annually with lean team

✓ Owned Audience Focus

Email/SMS prioritized over platform dependency

✓ Content Repurposing

1 shoot = 20+ distribution assets

✓ Data-Driven Reporting

Transparent sponsor metrics and optimization

✓ Lean Team Structure

High ROI with minimal overhead

✓ Scalable for Growth

Foundation for regional/national expansion

Ready to Transform AFP into a Media Powerhouse?

AFP can achieve $223K–$960K revenue in Year 1 with $65K–$95K investment. ROI: 230%–1,322% with all work in-house + $4K/month video producer.

Next Steps:

  • ✓ Hire video producer within 30 days
  • ✓ Launch email newsletter (Week 1)
  • ✓ Launch SMS strategy (Week 2)
  • ✓ Ramp up social to 5x/week (Week 3)
  • ✓ Secure first sponsors (Month 2-3)

AFP is positioned for sustainable, scalable, high-profit growth

All Florida Pickleball

© 2025 All Florida Pickleball. Strategic roadmap for in-house content operations.