NEWS, TRENDS + RESOURCES
FOR THE ATHLETE-PRNR
Our Founder, Bryce Root has always been an advocate for the little guys and girls battling the bankrolled behemoths. He reads, watches, listens to and tests a ton each and everyday about everything from Ai to NIL and the sports content economy, it's his SUPER POWER, and he can't get enough of it!
Below, you'll find a weekly curation of all the items he sees as must know info for those athletes wanting to go full time with their career as well as diversify their income streams for the unknown of being a professional athlete as you build your own, personal empire. If you'd like this to hit your inbox too, be sure to subscribe to his 6 Figures eblast directly below to keep you in the know, a definite must read each time it arrives.
Below, you'll find a weekly curation of all the items he sees as must know info for those athletes wanting to go full time with their career as well as diversify their income streams for the unknown of being a professional athlete as you build your own, personal empire. If you'd like this to hit your inbox too, be sure to subscribe to his 6 Figures eblast directly below to keep you in the know, a definite must read each time it arrives.
WEEK OF 11/3/25 TOP PICKS FOR ATHLETE-PRNR's
1. Protect your IP (Intellectual Property), the personal brand you're working so hard to protect and build can be utilized in a variety of ways you don't approve of, so take a quick listen to how this WNBA star and notable athlete celebrity is taking control of her brand.
2. How to handle the tough, technical questions when you negotiate and pitch a brand or sponsor. My friend, Justin Moore, is an absolute rockstar when it comes to all things brand deals and sponsorships. I've personally learned from him 1-on-1 and actually used my learnings to lock in strategic brand deals, here's a taste. His content is worth a definite subscribe and he's notification-worthy, for sure!
3. Manychat just released the ability to automate new Instagram followers getting DM's with the ability to tap and go to external URL's. Wow-factor for sure, throw in all the other automations and you need to check out Manychat for upgrading your conversions, affiliate link game, and so much more. The days of "link in bio" are so over, this could very well transform your Insta game.
4. The future of the leagues integrating creators and athlete creators is red hot. Take a listen as to what's happening in the big leagues, from golf to the NFL, every prominent league has a creator program in play and continues to fuel them with investment from a variety of parties involved in the sports content economy!
5a. This segment of the Sporticast show speaks to the fact that any athlete in any sport has the ability to make a living out of their sport in and in this case for a learning institution to develop an income stream if they pursue the storylines of the athletes that are part of their program.
5b. Directly below this story is a second segment, from Front Office Sports on a college basketball star that's making brand deals and sponsorships happen for not scoring in his mission to score a point after being in college basketball for 5 years, proving the power of the video series and storylines captivate people and open up sponsorship doors.
5b. Directly below this story is a second segment, from Front Office Sports on a college basketball star that's making brand deals and sponsorships happen for not scoring in his mission to score a point after being in college basketball for 5 years, proving the power of the video series and storylines captivate people and open up sponsorship doors.