SPORTS BUSINESS MARKETING + VIDEO CONTENT STRATEGY
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​For Sports Venues, Organizations, Events + Athletes

As The Root Group's Founder, Bryce Root has been in the sports business game for some time now, whether it's straight up sports business strategy in this lucrative sports content economy, managing venues' marketing that sees millions of annual visitors, coaching professional athletes in the U.S. + Western Europe, or orchestrating the video content programs of iconic venues.

​We specialize in unlocking the monetary earning power of your brand's online + offline assets, CURRENT CONTENT channels AND soon-to-be, easily crafted video-based content that's just sitting, waiting for you to put it out to the world.

​"There's one thing that I see left and right, massive amounts of money being left on the table. Solid 95% chance we can uncover 6-figures in untapped, annual net income in your operation."
-Bryce Root
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GRAB YOUR 6-FIGS, SCHEDULE A ZOOM

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These worlds have collided and if you aren't tapping into it, you're leaving mind-blowing amounts of income on the table. The ability to develop brand new income streams, re-activate sleepy ones, and solidify longevity in your sports business space is crazy attainable...you just need to know how to access and navigate it all.

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STEP ONE
​
FULL IMMERSION MONETIZATION AUDIT
(5-6 Hours)


DAY ONE: The audit you DO want starts now

Pre-visit due diligence to prep for optimal intel on audit day

Audit Day: Team member chats, analytics reviews, comprehensive site tour

Highly-intense intel collection + fly-on-the-wall recon
​

STEP TWO
REVENUE STREAM  ROADMAP REVIEW
(1.5 Hours)


DAY ONE: We’re still onsite, it’s time for us to review your audit results

All current and potentially-future content-influenced revenue streams have been intricately examined

We break down any + all additional costs, the genuine ROI of it all

Nicely organized, photos, investments, revenue potential, we’ll have it all for you…think of it as your own “home inspection” with every content nook and cranny of monetization potential laid out in front of you


STEP THREE
IT'S DECISION TIME
(3.5 Hours)


DAY ONE: Together, we’ll review your Revenue Stream Roadmap + get all your questions answered to see if the complete Content Asset Activation Program has the go ahead.

If DAY TWO has a green light, we’ll get absolutely everything we can intel-wise when we return tomorrow for 2-3 hours to ensure nothing is missed before we depart to begin crafting your custom program.


STEP FOUR
WE CONSTRUCT YOUR 6-FIGURE CONTENT ASSET ACTIVATION PROGRAM
(2-3 Weeks)


We buckle down and craft your entire program over 2-3 weeks’ time

The UNVEILING: Whether it’s driving ticket sales, e-commerce, or just pure sponsorship revenue, we’ll have you covered with an extensive overview of the logistics, mechanics, concepts and timelines to make everything happen
Provided in a menu format, you choose what looks good for getting your content cash flow fired up!
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​YOU'LL HAVE OPTIONS
CHOOSE YOUR PATH

✅
We Implement
You hire us on retainer (6 month programs)

✅
We Refer
We connect you to our trusted, local partner(s), but you hold monthly “stay-on-track” strategy sessions with us, while we stay synced with our strategic partners behind the scenes

✅ 
You Execute
 Monthly “stay-on-track” strategy sessions with us

GET STARTED RIGHT NOW

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So here's the part you're probably super curious about.

While we scale the pricing based on your entity, i.e. solo athlete, professional sports club, established venue, we'll provide the gist of what to expect for these scenarios below, just keep in mind prices are subject to change.

But 99% of cases operate in this way.

​Day one's DISCOVERY audit mentioned in the "How It All Works" section above, where we'll provide you with a detailed checklist of opportunities is paid in full prior to our arrival. And it will be during our visit that our aim will be to see what number is at the front of those 6 figures. In the very slim scenario where we just don't see you being able to reach an additional 6 figures in income in a 12-month period, to your current situation, we'll refund your day one investment minus travel expenses from Bryce and his team. 

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We typically unlock multiple 6-figures for our clients, so in order for our process to take place efficiently and effectively, it involves some work. In no time at all, you'll quickly see what you're leaving on the table and how to go get it.
Day One Discovery Audit
Athletes: $2,500 - $5,000 plus travel
(Payment plans available)

Venues: $10,000 plus travel

Sports Organizations: $7,500 - $15,000 plus travel

Day Two Deeper Dive + Full Scale Blueprint
Athletes: $2,500 - $5,000 plus travel
(Payment plans available)

Venues: $10,000 - $20,000 plus travel

Sports Organizations: $7,500 - $20,000 plus travel


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NOTHING TO LOSE OTHER THAN 6-FIGURES OF UNTAPPED INCOME

SCHEDULE A ZOOM NOW

GET STARTED NOW

​​Call (831) 824-4135 or email us and we'll start things rolling.

What Our Clients Are Saying

"I own a fitness studio in San Francisco, which requires constant marketing. We used to market on an as-needed basis, not strategically, and our business wasn't as profitable as we knew it could be. I was looking for someone to help us establish a brand image/strategy that excited people to join. Bryce encouraged us get to know our clients more than on a surface-level before our first meeting, which has turned out to be the foundation for every business decision we've made since then. 

Bryce is methodical in his work -- giving us spreadsheets, handouts and homework. He's a great teacher in that he asked us questions (instead of lecturing) so we could arrive to the best marketing decisions on our own. Our sales are more than DOUBLE what they were this time last year, thanks to Bryce!! I could go on and on about everything I've learned from this invaluable experience. If you love working on your business and watching it grow, your time with Bryce will be worth every minute. It's exciting, thought-provoking and most importantly he helped us make a lot more money than we thought possible in such a short amount time!!!"

Shala M., Co-Owner - YuBalance Fitness Studio


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Contact Us

(831) 824-4135

Location

By Appt. Only
180 7th Avenue #105
Santa Cruz, CA
​95062

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  • HOME
  • About
  • Services
    • 6-Figure Challenge
    • 6-Figure Content Playbook >
      • Sports Biz Video Work
    • Fractional Creative Director
  • Testimonials
  • E-NEWS