On a regular basis, we listen as new and seasoned business owners share how they ran a couple print or radio ads to help generate foot traffic and tell the world they’re open for business. And the story usually ends with the fact that they weren’t able to determine whether these marketing strategies worked or not, but they do know that they’ve now spent too much of their marketing budget. In today’s article, we want to provide you the steps to ensure that you’re properly approaching your marketing strategy before your extra time and budget is gone.
In our write ups, we like to give you the bottom line on best practices and when it comes to “getting your name out there,” there are ten essential steps to follow first. Keep in mind that we’re making the assumption that you’ve already conducted a decent amount of market research as well as brand development. With that said, here we go:
We realize this involves some work, but your efforts will certainly pay off. You may very well determine that your marketing can reach your target audience with very little money, which could be contradictory to the cold calls you receive on a regular basis. And one of our top tips is to make sure you’re always tracking your marketing, just be sure your employees are doing this for each and every customer. If you need assistance developing your own marketing program, we would enjoy the opportunity to simplify this process for you, provide an objective perspective and help make great things happen for your business.
We have a variety of resources we've developed too, so be sure to check out our line up as this component of our Small Biz Marketing Rx program gives you a completely free way to get real results in true DIY style.
It’s unfortunately become a reality, but many shoppers are now very accustomed to terrible customer service. Being placed on hold, waiting for employees to finish their text, and having to ask for help are just some of the frustrations that many consumers are faced with. Not only do these types of practices make your shoppers think of other alternatives, but it also places your reputation you’ve worked so hard to create in peril as customers are now accustomed to voicing their frustrations both offline and online.
We’ve learned over the years that the key to great word of mouth is placing a little positive “shock” into the customer experience.
Here are three ways to make your customers say “WOW!”